'Enough is Enough' to Stem Societal Violence

Southern NH University Enough Is Enough Campaign

The idea for the SNHU Enough Is Enough campaign was born at the NASPA region I conference in Manchester NH in November 2010.   The EIE national campaign was presented and it seemed to be a perfect theme for not just a week or month of programming; but a campaign designed to go the entire year and address the issues of bullying and violence that was so prevalent in the news.

Later that month this idea was brought back to campus and presented to our Sexual Assault Awareness Month Committee with representation from Wellness, Student Affairs, Athletics, Public Safety, Residence Life and Campus Programming and Leadership.  The committee embraced the concept and developed the framework for the campaign.

Spring 2011 Campaign

In January of 2011 the Committee developed a campus logo designed around the national logo (see above) .  They also designed  a script for a video and contacted students, staff and faculty to ask for their participation. Those participating in the video included President Paul Leblanc, then Vice President of Student Affairs Scott Kalicki, Heather Lorenz (currently the Dean of Students), athletes, students with disabilities, Greeks, student leaders, students of color etc.   The Enough is Enough video was produced and edited by an SNHU student and when it was complete it was shown in multiple venues on campus including on our TV screen at the entrance to the dining hall. Members of the committee, REACH Peer Educators, athletic teams, sororities and fraternities showed the video at multiple sites on campus and students signed a pledge to refrain from acts of violence.

T-shirts were ordered with the Enough is Enough slogan and given to all committee members as well as used as giveaways for events. Whistles that say enough Is enough were distributed at all these events.

Numerous other events were planned and executed all as a subset of the Enough is Enough theme and all included a showing of the video and opportunity to make the pledge.  Resident Assistants were trained in Bystander Intervention; Public Safety held a Women's Safety Clinic and a sorority kicked off the clothesline project.   Fraternities and Athletic teams participated in a white ribbon campaign.

In March 2010 the Wellness Center distributed the NHHEATOD bi-annual survey and added two questions about bullying and being a bystander to use as a baseline and as a Social norms component to this campaign.

''93.3% of SNHU students report not bullying, physically or sexually abusing another SNHU student'' is a norm that was placed on enough is enough Frisbees and is being publicized on campus. 

80.1% of SNHU students have intervened when another student was being bullied or harassed'' is a second message that was place on flashlight keychains.

Both of these messages are being included in other advertisements as we continue this program.  These questions will be repeated on the survey which will be distributed in March of 2013.

FALL 2011

The Fall 2011 campaign was kicked off with a Take back the Night Event attended by 300 students, staff and faculty and the Enough is Enough materials were present and part of this event. The committee worked on a slide show to again be used as a spring kick off event.

SPRING 2012

In the spring, Generation Equality and the Student Government Association joined the committee and the campaign continued. As part of our kick off week a second video was created which highlighted our Enough is Enough Events from the previous year and  was shown in multiple venues on campus where students were given the opportunity to sign the Enough Is Enough Pledge. Hundreds of signatures were collected as the effort continues to teach people to step in and not be a bystander.

During the month of February the Enough is Enough committee brought the pledge to a women's basketball game and a men's hockey game.   The pledge was available to sign, announcements were made and enough is enough t-shirts were thrown to the audience between periods.

Some examples of PSA announcements include the following:

• 80.1% of SNHU students have intervened when another student was being bullied or harassed “BE in the majority, not the minority”
• In 2009, 6,604 hate crime incidents were reported to the Federal Bureau of Investigation by local law enforcement agencies, a decrease of 15.15 percent since 2008, when 7,783 hate crime incidents were reported.1
• ENOUGH IS ENOUGH
• In 2010, 2,503 hate and bias incidents against LGBTQH victims were reported to the National Coalition of Anti-Violence Programs (NCAVP)-a 14.76 percent increase over incidents reported in 2009.9
• ENOUGH IS ENOUGH
• In 2010, LGBTQH victims reported 89 sexual assaults, 74 sexual harassment incidents, and 199 assaults with a weapon.11
• ENOUGH IS ENOUGH
• 93% of SNHU students report NOT bullying, or physically or sexually abusing another SNHU student “Be in the majority, not the minority”
• In 2007, 35 percent of students ages 12 to 18 had been exposed to hate-related graffiti at school, and 10 percent reported someone directing hate-related words at them.13
• ENOUGH IS ENOUGH

The campaign continued with a NOH8 campaign at the end of February and multiple events during March and April where the committee collaborated with Greek organizations and athletics teams on campus to promote ''The Clothesline Project'', a white ribbon campaign and a Walk-A Mile in her shoes event. 

The norms identified in the March 2011 survey were put on poster board and are present at all of these events.

FALL 2012

The Enough Is Enough committee has started working on a design for a new logo. The campaign was introduced to all incoming first year students at our Sexual Assault Awareness program with ''Kelly and Becca” during First Days. The kick off continued  by presenting the pledge and working in support of the Diversity day during the first week of classes.  We again held our Take back the Night Event with about 300 participants.

The committee's focus this year is to widen our scope and help other constituencies on campus recognize when their events fit within the Enough Is Enough initiative.  We hope to have the EIE logo included on advertisements for all programs that address issues of violence on campus.    We participated in support of Rachel's Challenge which was presented by the Center for Service and Community Involvement and again had our pledge present for students, staff and faculty to sign. We are beginning work on a new video to be launched in the spring and will be looking to address issues related to how students treat each other through technology with targeted messages via the SNHU Facebook page and a campus wide program designed to address this issue.