This seminar will include extensive reading in the international marketing/business literature. Major seminar topics will include (but will not be limited to): countertrade, tariff and non-tariff barriers, cultural differences among market seg- ments and global vs. multinational marketing strategies. The case method will be utilized. Class discussions will center around the litera- ture via assigned journal articles. Class prepa- ration and presentation will be individual and group. International market access will include the Internet.