Marketing (BS)

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Go for the Strategic Sell

Start building your professional portfolio and tailor your degree to your career interests with Southern New Hampshire University’s bachelor’s degree program in marketing.

On campus and online

On-campus SNHU marketing majors learn theory and gain experience in the AdLab, one of two student-run, on-campus advertising companies in the country. They apply their knowledge by working with Ad Lab clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center, to name a few. Campaigns integrate print, Web, social media, mobile marketing and market research.

Students enrolled in the online marketing program learn from practitioners in the field and may tailor their program by taking courses in focused areas of interest.

All students study general management, finance, organizational behavior, and information technology. The program provides students the flexibility to pair their marketing degree with one or two minors, in areas such as advertising, communication, graphic design, or psychology, for example.

Students can earn a BS in Marketing degree in just three years without taking evening, weekend or summer classes.

Career Outlook

Marketing students graduate with a professional portfolio and a solid background in several dimensions of marketing, including:

  • Advertising
  • Customer Relations 
  • Market Research
  • Product/Brand Management
  • Product Distribution
  • Purchasing
  • Retail Management
  • Sales

Students can tap into a large alumni network throughout their job searches and may enroll in marketing internships. Employers who hire SNHU interns and graduates include:

  • Anthem Blue Cross/ Blue Shield
  • Lindt Chocolate
  • Fidelity Investments
  • Proctor & Gamble
  • Print Savvy Marketing Group

Required Core Courses

General Education Program

Marketing Major Courses

INT-433: Multinational Marketing
This course covers the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered as needed. Global marker.
Prerequisites:
MKT-113 and ECO-202
MKT-337: Marketing Research
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
Prerequisites:
MKT-113 and MAT-220 or MAT-240
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
Prerequisites:
MKT-113 and PSY-108 or SOC-112
MKT-432: Strategic Marketing Planning
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
Prerequisites:
MKT-113, MKT-337 and three of the following: MKT-222, 229, 320, 345, 350, 360, 433, or 442.
MKT-433: Multinational Marketing
This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered once a year. Global marker.
Prerequisites:
MKT-113 and ECO-202

Students may take MKT-433 or INT-433.

Choose any seven (7) courses including those with an ADV or MKT prefix or QSO 330.

Free Electives (15 Credits)+

Graduation Requirements

SNHU 101 Freshman Seminar: Foundations in Critical Thinking (Full Time Day Students Only)

Earn Your Degree in Three Years

You also have the option of earning your bachelor’s degree in just three years through our innovative Degree in Three program. Combining traditional classroom studies with unique out-of-classroom learning experiences, Degree in Three lets you:

  • Graduate in three years (six semesters) without taking weekend, summer or extra courses.
  • Jumpstart your graduate studies.
  • Start earning a living a year before your peers.
  • Use your “fourth year” to pursue your passions, study abroad, complete an international internship, get involved in campus activities, or continue to participate in Division II athletics as a graduate student.
  • Potentially save over $40,000 in tuition and room and board.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...

Contact Us
 

Office Hours
Monday - Friday: 8 am to 4:30 pm

Phone: 603.645.9611
Fax: 603.645.9693
Email: admission@snhu.edu