Start building your professional portfolio and tailor your degree to your career interests with Southern New Hampshire University’s bachelor’s degree program in marketing.
On campus and online
On-campus SNHU marketing majors learn theory and gain experience in the AdLab, one of two student-run, on-campus advertising companies in the country. They apply their knowledge by working with Ad Lab clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center, to name a few. Campaigns integrate print, Web, social media, mobile marketing and market research.
Students enrolled in the online marketing program learn from practitioners in the field and may tailor their program by taking courses in focused areas of interest.
All students study general management, finance, organizational behavior, and information technology. The program provides students the flexibility to pair their marketing degree with one or two minors, in areas such as advertising, communication, graphic design, or psychology, for example.
Career Outlook
Marketing students graduate with a professional portfolio and a solid background in several dimensions of marketing, including:
- advertising
- customer relations
- market research
- product/brand management
- product distribution
- purchasing
- retail management
- sales
Students can tap into a large alumni network throughout their job searches and may enroll in marketing internships. Employers who hire SNHU interns and graduates include:
- Anthem Blue Cross/ Blue Shield
- Lindt Chocolate
- Fidelity Investments
- Proctor & Gamble
- Print Savvy Marketing Group
MKT 337 Marketing Research
MKT 345 Consumer Behavior
MKT 432 Strategic Marketing Planning
Choose any seven (7) from the following courses
MKT 222 Principles of Retailing
MKT 229 Principles of Integrated Marketing Communications
MKT 230 Retail Sales Promotion
MKT 266 Services Marketing
MKT 270 Professional Selling
MKT 320 Sales Management
MKT 322 International Retailing
MKT 350 Ethical Issues in Marketing
MKT 360 Direct Marketing
MKT 378 Brand Communications
MKT 442 Retail Management
ADV 263 Advertising Copy and Design
ADV 340 Advertising Media Planning
QSO 330 Introduction to Supply Chain Management
Free Electives (15 Credits)
SNHU 101 First Year Seminar: Foundations in Critical Thinking
or
SNHU 100 Pro Seminar
University Accreditation
SNHU is a fully accredited university. Access our list of accreditations. More...
