Marketing (B.S.)

Go be part of the driving force of business with Southern New Hampshire University’s marketing program.

The marketing field encompasses activities related to identifying, selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products and services in domestic and international marketplaces. The degree to which companies are able to do it well and respond to customer demands largely determines their success.

Southern New Hampshire University’s marketing program integrates theory and application. You also will study general management, finance, organizational behavior, information technology and the liberal arts.

You will be prepared to work in various areas of the marketing field, including executive retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution, market research and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned businesses and nonprofit organizations.

B.A./B.S. Core
Business Core

Marketing Major Courses
MKT 222 Principles of Retailing
MKT 229 Principles of Integrated Marketing Communications
MKT 337 Marketing Research
MKT 345 Consumer Behavior
MKT 432 Strategic Marketing Planning
MKT ELE Two MKT electives

Select one of the following two:
MKT 320 Sales Management
MKT 270 Professional Selling

Allied Courses
Select one of the following two:
OL 326 Social Environment of Business
OL 342 Organizational Behavior

Select one of the following two:
PSY 108 Introduction to Psychology
SOC 112 Introduction to Sociology

Graduation Requirements
SNHU 101 First Year Seminar: Foundations in Critical Thinking
or
SNHU 100 Pro Seminar
Six free electives

Marketing electives include:
Cooperative Education Experiences, Direct Marketing, Multinational Marketing, Ethical Issues in Marketing, Retail Management, Advertising Campaigns and Advertising Media Planning.