Integrated Marketing Communications Graduate Certificate
Request Information Quick ApplicationThe graduate certificate in integrated marketing communications is concerned with the development, evaluation and implementation of integrated marketing communication strategies in complex environments. This certificate deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques, and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept. The characteristics and management of integrated marketing communication strategies are described in courses that include various communication functions, media alternatives and public relations planning.
Courses are three credits unless otherwise indicated.
MKT 500 Marketing Strategies
MKT 605 Integrated Marketing Communications
MKT 609 Advertising and Public Relations
MKT 612 Intergrated Media Strategies
MKT 615 Relationship Selling Strategies
Southern New Hampshire University programs are accredited by:
- Accreditation Commission for Programs in Hospitality Administration
- American Culinary Federation Educational Institute
- Association of Collegiate Business Schools and Programs
- European Council for Business Education
- New England Association of Schools and Colleges
- New Hampshire Postsecondary Education Commission
- New Hampshire State Department of Education for Teacher Certification
- North American Society for Sport Management