Alcohol Promotion & Marketing
Promotion and Alcohol Beverage Marketing
- The misuse of alcohol is a potential problem for college campuses. The inappropriate and irresponsible advertising of alcohol on a campus can further contribute to the problems of alcohol abuse. Therefore, SNHU has developed the following policy in support of an approach to dealing with alcohol distributors wishing to advertise alcoholic beverages on campus: departments, programs, or officially recognized organizations of SNHU will only enter into advertising agreements with alcoholic beverage distributors/companies or their agents when the advertisements clearly advocate low-risk and legal alcohol use; have been approved by the Director of Campus Programming; and meet the following criteria; the essential element of on-campus alcohol ads being a clear anti-alcohol abuse message:
- Alcohol advertisements specifically targeted for members of the SNHU campus must avoid demeaning sexual or discriminating portrayal of individuals.
- Alcohol ads will not encourage any form of alcohol misuse nor place emphasis on the quantity of or frequency of use.
- Alcohol beverage advertising will subscribe to the philosophy of low-risk and legal use of the products represented.
- Alcohol beverages advertised on campus or in campus media will not portray drinking as contributing to the personal, academic, or social success of students.
- Alcohol beverage advertising will not associate beverage alcohol with increased sexual prowess, athletic ability, or with the performance of tasks that require skill or skilled reactions such as the operation of a motor vehicle or machinery.
- Distribution of free alcohol shall not be used as a marketing tool.
- Administration and oversight of the University's Alcohol Beverage Marketing Policy rests with the Director of Campus Programming. Oversight includes seeking action on non-compliance and resolving differences in policy interpretation. All individuals and departments within the University are expected to comply. Tier 1 or 2 violation