Retailing (B.S.)

Retailing is the process by which goods and services reach consumers through store, non-store and electronic means. It is one of the most exciting divisions of marketing.

One of only a few four-year retailing majors in the region, Southern New Hampshire University’s  Bachelor of Science in retailing program prepares graduates for a variety of entry-level management positions in store operations, merchandising, sales promotion, product development and human resources.

With its business focus, the program instills knowledge and skills that transfer easily to other careers.

Specializations
Students can choose to specialize in one of four retailing disciplines:

• Retail promotion
• Small business
• Retail operations
• Fashion merchandising

You can further tailor your studies (and give yourself an edge when you begin job hunting) with a minor in related disciplines, such as:

• Marketing
• Advertising
• Communications
• Fashion Merchandising

Students who already have earned an A.S. in fashion merchandising can easily transfer into the bachelor’s degree program in retailing.

Real-world focus
The program exposes students to the world of retailing with field trips and expert guest speakers. Cooperative education opportunities are available in the United States and abroad.

Several graduates have achieved success in retail operations and management. Employers who have hired our graduates and interns include:

• Apple
• Bank of America
• Betsy Johnson
• Gap Inc.
• Macy’s Inc.
• Reebok
• Saks Fifth Avenue
• Verizon

B.A./B.S. Core
Business Core

Retailing Major Courses
MKT 222 Principles of Retailing
MKT 322 International Retailing
MKT 345 Consumer Behavior
MKT 442 Retailing Management
MKT 490 Marketing Cooperative Education

Retailing Track (Student completes 3 courses in one track):

Retail Promotion Track
MKT 360 Direct Marketing
MKT 229 Principles of Integrated Marketing Communications
MKT 230 Retail Sales Promotion

Small Business Retail Track
OL 317     Small Business Management
OL 320     Entrepreneurship
FMK 203 Retail Sales Promotion

Retail Operations Track
MKT 320 Sales Management
QSO 331 Introduction  Operations Management
MKT 266 Services Marketing

Fashion Merchandising Track
FMK 202 Fashion Merchandising
FMK 204 Textiles
FMK 203 Retail Sales Promotion

Allied Courses
MAT 105 Merchandising Mathematics
QSO 330 Introduction to Supply Chain Management

Free Electives: 15 Credits

Graduation Requirements
SNHU 101 First Year Seminar: Foundations in Critical Thinking