Business Studies / Sport Management (B.S.)

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Go for the Top-Notch Business Degree

Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program.

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business.

The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market.

Sport Management Concentration
(Available only in the undergraduate day program)
Sport is the sixth leading industry in the United States, with annual revenue of about $252 billion. Industry growth has increased the need and opportunity for well-trained professional managers. A well-rounded business education with a focus on sport management is essential.

The industry encompasses an array of professions, including players, officials, athletic directors, athletic trainers, fitness instructors, professional managers, facilities managers, sporting goods manufacturers, club managers and sports card retailers.

B.A./B.S. Core
Business Core

The program is composed of Major Courses, one Allied Course and nine free electives.

Sport Management Major Courses
SPT 111 Sport Management I
SPT 201 Governance and Management of Sport Organization
SPT 208 Sport Marketing
SPT 333 Sport, Society, and Ethics

Select one:
SPT 307 Sport Law
SPT 310 Sponsorship
SPT 319 Sport Sales and Public Relations
SPT 320 Media and Public Relations
SPT 321 Fitness Management
SPT 323 Golf Club Management
SPT 340 Practicum in Sport Management
SPT 364 Private Club Management
SPT 375 The Economics of Professional Sports in the U.S.
SPT 401 Sport Facilities Management
SPT 402 Sport Revenue
SPT 415 Event Management and Marketing
SPT 425 Sport Licensing and Strategic Alliances
SPT 430 Front Office Management
SPT 465 Global Sport Business

Allied Course
OL 215 Principles of Management

Graduation Requirements
SNHU 101 First Year Seminar: Foundations in Critical Thinking
Free Electives

Southern New Hampshire University programs are accredited by:

  • Accreditation Commission for Programs in Hospitality Administration
  • American Culinary Federation Educational Institute
  • Association of Collegiate Business Schools and Programs
  • European Council for Business Education
  • New England Association of Schools and Colleges
  • New Hampshire Postsecondary Education Commission
  • New Hampshire State Department of Education for Teacher Certification
  • North American Society for Sport Management