Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University’s business studies program.
This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor’s degree in business.
The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market.
Marketing is a broad field that includes activities related to selecting, designing, packaging, pricing, advertising, selling, distributing and servicing products in the domestic and/or international marketplaces. It is the driving force in business. The degree to which companies respond to customer demands largely determines their success. This is the underlying note of all marketing activities.
Graduates are prepared to work in various areas of marketing, including retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution and customer relations. Marketing positions exist in a wide variety of corporate settings, including multinational corporations, independently owned local businesses and nonprofit organizations.
The program is composed of Major Courses, one Allied Course and nine elective courses.
MKT 337 Marketing Research
MKT 345 Consumer Behavior
INT 433 Multinational Marketing
Choose four (4) from the following:
MKT 222 Principles of Retailing
MKT 229 Principles of Integrated Marketing Communications
MKT 230 Retail Sales Promotion
MKT 320 Sales Management
MKT 350 Ethical Issues in Marketing
MKT 360 Direct Marketing
MKT 378 Brand Communications
Additional Requirements:
SNHU 101 First Year Seminar: Foundations in Critical Thinking
Select one of the following:
SNHU 100 Southern New Hampshire University Seminar
University Accreditation
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