Advertising (BS)

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Gina Arnone '09

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Go communicate your brand

Southern New Hampshire University advertising graduates are prepared to work in the creative and management divisions of corporations and agencies in the United States and abroad.

The Advertising Program at SNHU
The advertising major at SNHU includes courses in marketing, advertising, communications, public relations, graphic design, and technology. SNHU is the only school in New England that allows students to choose between a business focus (BS) or a liberal arts focus (BA). 

  • BS students complete business core courses, including courses in accounting, finance and business law, for example.
  • BA students complete liberal arts core courses, including courses in the humanities, literature and history, for example. 
  • BS and BA students can pair the major with one or more minors in business, communications, creative writing, graphic design, information technology or psychology, to name a few.

Real-world clients
Advertising students gain professional in the Ad Lab, SNHU's student run, on-campus advertising agency. The Ad Lab is one of only two labs in the country that enables students to conduct market research, meet with clients, and design print, radio, video and Web campaigns. Students have worked with non- and for-profit clients, as well as government agencies, including:

  • American Red Cross
  • Catholic Medical Center
  • Manchester Monarchs
  • United Way
  • State of New Hampshire

Advertising Careers
The advertising industry is expected to grow 14 percent through 2014, according the United States Bureau of Labor Statistics.

SNHU advertising graduates are prepared to enter the industry with a professional portfolio and a solid background in print, radio, television and Web advertising. Students can tap into a large alumni network for help in their job searches and may enroll in internships during their course of study. Students are encouraged to use free electives to complete an advertising internship.

Employers who hire SNHU student interns and graduates include Anthem Blue Cross/ Blue Shield, Fidelity Investments, bGG Advertising, WMUR TV and Reebok, for example.

Required Core Courses

General Education Program

Advertising Major Courses

MKT 113 Introduction to Marketing
MKT 229  Principles of Integrated Marketing Communications
MKT 337 Marketing Research
MKT 360 Direct Marketing
COM 230 Graphics and Layout in Print Media 
ADV 263  Advertising Copy and Design
ADV 428  Promotional Research & Media Measurement
ADV 429  Advertising Campaigns
ADV 340  Advertising Media Planning
ADV 462  Advertising Account Executive Seminar

Elective Courses Advertising (BS)

Select 3 of the following:
MKT 378 Brand Communication
COM 232 Desktop Publishing
MKT 345 Consumer Behavior
MKT 350 Ethical Issues in Marketing
MKT 266 Services Marketing

Graduation Requirements

SNHU 101 Freshman Seminar: Foundations in Critical Thinking (Full Time Day Students Only)

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...