Advertising (B.A.)

Go corner the market

The advertising major at SNHU encompasses marketing, advertising, communications, public relations, graphic design, and technology. SNHU is the only school in New England that allows you to choose between a business focus (B.S.) or a liberal arts focus (B.A.).

You will gain real market experience in Ad Lab, SNHU's student run, on-campus advertising agency. Ad Lab is one of only two such labs in the country that allow you to do market research, meet with clients, and design print, radio, video and Web campaigns for real companies..

As an SNHU graduate, you are prepared to enter the $400 billion a year advertising industry and find employment in the creative and management divisions of corporations and agencies.

B.A. Required Core Courses
B.A./B.S. Core
Liberal Arts Core

Advertising Major Courses
ADV 263  Advertising Copy and Design
ADV 429  Advertising Campaigns
ADV 340  Advertising Media Planning
COM 126 Introduction to Communication
COM 230 Graphics and Layout in Print Media 
ADV 462  Advertising Account Executive Seminar
MKT 229  Principles of Integrated Marketing Communications

Select 5 of the following:
ADV 462           Advertising Account Executive Seminar
ADV 428           Promotional Research & Media Measurement
COM 232          Desktop Publishing
FMK/GRA 101 Basic Design and Color Theory
MKT 230          Retail Sales Promotion
MKT 378          Brand Communications
MKT 345          Consumer Behavior
MKT 360          Direct Marketing

Allied Courses
MKT 113 Introduction to Marketing
MKT 337 Marketing Research

Free Electives; Students are encouraged to use 3, 6, or 12 credits of free electives to complete an internship related to advertising.

Graduation Requirements
SNHU 101 Freshman Seminar: Foundations in Critical Thinking