Advertising (B.A.)

Go corner the market

The advertising major at SNHU encompasses marketing, advertising, communications, public relations, graphic design, and technology. SNHU is the only school in New England that allows you to choose between a business focus (B.S.) or a liberal arts focus (B.A.).

You will gain real market experience in Ad Lab, SNHU's student run, on-campus advertising agency. Ad Lab is one of only two such labs in the country that allow you to do market research, meet with clients, and design print, radio, video and Web campaigns for real companies..

As an SNHU graduate, you are prepared to enter the $400 billion a year advertising industry and find employment in the creative and management divisions of corporations and agencies.

B.A. Required Core Courses
B.A./B.S. Core
Liberal Arts Core

Advertising Major Courses

ADV 263 Advertising Copy and Design
ADV 340 Advertising Media Planning
ADV 428 Promotional Research & Media Measurement
ADV 429 Advertising Campaigns
ADV 462 Advertising Account Executive Seminar
COM 230 Graphics and Layout in Print Media
MKT 229 Principles of Advertising
MKT 360 Direct Marketing

Select 3 of the following:
MKT 378 Brand Communications
COM 232 Desktop Publishing 
MKT 345 Consumer Behavior
MKT 350 Ethical Issues in Marketing
MKT 266 Service Marketing

Allied Courses
MKT 337 Marketing Research
SNHU 101 Freshman Seminar: Foundations in Critical Thinking
Free Electives; Students are encouraged to use 3, 6, or 12 credits of free electives to complete an internship related to advertising.