The pervasive integration of our personal lives in to our online presence presents serious challenges and potential ethical pitfalls, if not treated responsibly. There are few public figures left that have not tasted public outrage as a result of published poor choices, documented social faux pas, or photographed improprieties. Protecting one?s brand and controlling one?s message in the maelstrom of broadcasted opinions is certainly more difficult than ever before. This course addresses the topics of public relations ethics and crisis management through the investigation of landmark cases and hypothetical crisis scenarios.