Alum Finds Business Lessons in Fables

SNHU Communications Office

Southern New Hampshire University alum David Noonan says Aesop's fables are more than entertaining stories and learning tools for children. Business leaders can learn a lot from them as well.

Noonan’s new book, “Aesop and the CEO,” published by Nelson Business, finds insight into business management within Aesop’s famed fables. 

“I believe Aesop’s short morality plays have an important place in today’s business world. One needs only to pick up a newspaper or turn on the news to see how far many corporations have strayed from moral business practices and efficient management,” Noonan says. “It seemed logical to take a fresh look at the fables, focusing on one or more of the business lessons embedded in each tale. I decided it would be a natural transition to move from Aesop’s original life lessons to modern business lessons.”

Noonan, who has worked in international consulting engineering for 25 years, earned his M.B.A. from the university in 1981. His clients have included Lucent Technologies, Merck Pharmaceutical and Digital Equipment.

“Now more than ever, good people must step up and reaffirm that integrity, honest and goodness are as critical to a business’s survival as a strong bottom line. So what better time than now in this post-Enron world to reintroduce lessons taught by Aesop almost 600 years before Christ,” Noonan adds.

The book also includes practical business advice and quotes from Jack Welch, Sam Walton, Mary Kay Ash and Donald Trump. It is available on; a Spanish version also is available.


Top Stories
Tuesday, November 11, 2014
CCNE accreditation signals SNHU’s growing influence in the nursing field and advancement in the healthcare industry More...
Thursday, March 20, 2014
Online Degree Programs in Human Resource Management Recognized by World’s Largest HR Membership Organization More...