Marketing (M.S.)

Get the marketing expertise you need to help your organization succeed with Southern New Hampshire University’s new Master of Science degree in marketing.

Opportunities for those with marketing knowledge continue to increase as the field grows to encompass new methods of serving customers and as more businesses and organizations realize well-executed marketing is critical for reaching their goals.

SNHU’s 12-course program includes an in-depth study of marketing and through the use of electives enables you to explore other areas of interest, such as international business, information technology, sport management and more.

As you graduate, you will be able to work in various areas of the marketing field, including product development, sales management, brand management, advertising, corporate communications, marketing research and strategic customer relationship-building.

Business Core Courses

MKT 500 - Marketing Strategies
QSO 510  - Quantitative Analysis for Decision-Making

Marketing Core Courses
INT 640   - Multinational Marketing Strategies
MKT 620 - Consumer Behavior
MKT 630 - Marketing Research
MKT 675 - Ethical and Legal Issues in Marketing

Marketing Electives
Select six courses (18 credits) from the following
(a minimum of four must be marketing courses)
IT 503      - Digital Commerce and E-Business
INT 655   - Understanding Emerging Markets
MKT 610 - Advertising Management
MKT 615 - Relationship Selling Strategies
MKT 650 - Retailing
MKT 660 - Marketing Strategies for Not-For-Profit Organizations
MKT 670 - Product Management
MKT 678 - Brand Management
MKT 690 - Corporate Communications
QSO 600  - Operations Management
SPT 608   - Sport Marketing and Media
MBA 710 - Internship
MBA 740 - Thesis Option