Business Studies / Game Design and Development (BS)

UG_Computer_Information_Tech_BS_Game_Design

Go for the Top-Notch Business Degree

Get a top-notch business education with the opportunity to specialize in Southern New Hampshire University's business studies program.

This degree is ideal for adult learners and traditional undergraduates who wish to transfer college credits, switch to business from another discipline or supplement a technical degree or background with a bachelor's degree in business.

The program includes concentrations in a number of disciplines, enabling students to further tailor their studies. Students may choose more than one concentration, giving them even more of an edge in the job market.

Game Design and Development Concentration

Electronic gaming has become one of the most popular forms of entertainment in the world today. It is used also for education, training, and other serious purposes.

Required Core Courses

General Education Program

Game Design and Development Major Courses

GAM-135: Interactive 3 D Virtual Environments
This course introduces students to the underlying concepts in manipulating a three dimensional virtual reality environment The objects in this environment are both recognizable dinosaur tree airplane and also proper objects as the term is used in computer science Students will work individually and in teams animating to specific objectives with a significant deliverable at the end of the course Implementations of interactive advertising or educational games are potential project areas Topics include virtual reality concepts objects point of view lighting object oriented concepts properties methods events and animation control concepts collision detection decision implementation iteration and parallel activities This course is cross listed with IT 135 Prerequisite IT 100
GAM-207: Information Technology and Digital Games
Introduction to digital games and information technology covers game genres and platforms interface design game implementation artificial intelligence business economics of the game industry game marketing and design e collaboration and e commerce Students learn how to use software packages to design and implement digital games and how to use the Internet to market and distribute digital games The course includes a project which will culminate in the conception design and prototype of an original digital game The course is designed for students who have an interest in IT and games including original game concepts design and implementation and executive leadership in the game industry Knowledge of computer programming is not required
GAM-303: Design of Virtual Game Environments
This core topic addresses the fundamental ideas behind the design of electronic games as virtual environments It touches on relevant formal fields such as systems theory cybernetics and game theory Included are basics of interactive design including interface design information design and human computer interaction Emphasis is placed on how virtual game environments function to create experiences including rule design play mechanics game balancing social game interaction and the integration of visual audio tactile and textual elements into the total virtual game environment experience Game documentation and play testing are also covered
Prerequisites:
IT-207 o
GAM-305: Digital Game Development
To provide a technically well founded introduction to game development using programming languages and various gaming editors On completing this course the student will have acquired a fundamental understanding of the Windows API the use of sprites animation and audio in an integrated game environment This course is cross listed with IT 305
Prerequisites:
IT-207

IT-303 and IT-305 may be taken in place of GAM-303 and GAM-305, respectively.


Select Three of the Following:
ADV-428: Promotional Research Media Management
This course applies marketing research techniques to the field of promotion Topics covered include research for promotional campaigns and a survey of the research companies and reports used in evaluating the success of the promotional effort
ECO-402: Intermediate Macroeconometrics
This course develops models of short to medium run fluctuations in overall economic activity as well as long run models of economic growth of a nation The former category of models includes the Keynesian New Classical and New Keynesian frameworks Particular emphasis will be placed on the New Keynesian model Empirical testing of the models using computer software will involve the statistical analysis of macroeconomic data The primary econometric tools for analyzing this data will be regression and its extensions and modern time series analysis Long run models of economic growth including the Solow model and the Romer model will also be examined
Prerequisites:
ECO-301
IT-467: Digital Commerce and eBusiness
This course is a comprehensive survey of the principles techniques and implications of digital commerce and e business It covers the entire spectrum of Wed centric forms of communication and trade amongst commercial industrial institutional governmental employee and consumer participants and partners Topics include e business models security privacy ethics major Internet tools and architectures behind digital commerce Students use a Web development tool to build and post a site Offered as needed
MKT-229: Principles of Integrated Marketing Communications
This course is designed to give students an understanding of advertising public relations corporate communications and sales promotions and the role that the media plays in integrated marketing communications strategies This course focuses on the planning research and creative skills needed to reach IMC objectives Writing intensive course
Prerequisites:
MKT-113
MKT-345: Consumer Behavior
This course explores the behavior that consumers display in searching purchasing using evaluating and disposing of products Offered every semester
Prerequisites:
MKT-113
OL-320: Entrepreneurship
This course focuses on the factors that contribute to the personal success of entrepreneurs and affect successful entrepreneurship Entrepreneur ship is also studied Case studies contemporary readings and simulations are used International considerations are included Offered every year
OL-342: Organizational Behavior
This course focuses on the primary factors that influence behavior in organizations Emphasis is placed on leadership group dynamics inter group dynamics organizational structure and design change culture power and politics environment and technology and organizational behavior in an international context Offered every year Writing and Team Intensive Course Junior standing or permission of instructor
Prerequisites:
ADB-125
QSO-340: Introduction to Project Management
As modern organizations have become more complex they have also become more project driven This course uses a basic project management framework in which the project life cycle is broken into organizing planning monitoring and controlling the project You will learn the methodologies and tools necessary at each stage for managing the projects effectively in terms of time cost quality risk and resources
Prerequisites:
MAT-240

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Phone: 800.642.4968
Fax: 603.645.9693
Email: admission@snhu.edu