Courses (MKT)

The marketing program at Southern New Hampshire University prepares graduates to work in various areas of the marketing field, including executive retail management, professional sales, purchasing, advertising, research, product/brand management, product distribution, market research and customer relations.

MKT 113	Introduction to Marketing
MKT 222	Principles of Retailing
MKT 229	Principles of Integrated Mktng Comm
MKT 230	Retail Sales Promotion
MKT 266	Services Marketing
MKT 270	Professional Selling
MKT 320	Sales Management
MKT 322	International Retailing
MKT 327	Retail Site Selection
MKT 331	Business to Business Marketing
MKT 337	Marketing Research
MKT 345	Consumer Behavior
MKT 350	Ethical Issues in Marketing
MKT 360	Direct Marketing
MKT 378	Brand Communications
MKT 432	Strategic Marketing Planning
MKT 433	Multinational Marketing
MKT 442	Retail Management
MKT 480	Independent Study
MKT 490	Marketing Cooperative Education
MKT 491	Retailing Cooperative Education
MKT ELE	Marketing Elective

MKT 500	Marketing Strategies
MKT 574	Special Topics:Customer Relation Strat
MKT 576	Brand Management
MKT 580	Independent Study
MKT 605	Integrated Marketing Communications
MKT 609	Advertising and Public Relations
MKT 610	Advertising Management
MKT 612	Integrated Media Strategies
MKT 615	Relationship Selling Strategies
MKT 620	Consumer Behavior
MKT 630	Market Research
MKT 640	Business to Business Marketing
MKT 650	Retailing
MKT 660	Mktg Strtgs for Not-For-Profit Orgnztn
MKT 668	Services Marketing
MKT 670	Product Management
MKT 675	Ethical and Legal Issues in Marketing
MKT 678	Brand Management
MKT 680	Logistics/Distribution Management
MKT 690	Corporate Communications