'The Navigator' Wins Outstanding Orientation Handbook Award

Tuesday, November 03, 2009
Student Affairs

This past summer I submitted The Navigator to be considered for an award through the National Orientation Directors Association. Well, I received word today that the publication won in the category “Outstanding Orientation Handbook (three or more colors) for a school with less than 5,000 students.”  The award coordinator, Kelly Cox from Texas A&M stated the following, “This is quite an honor for you and your institution as I received a record number of entries overall this year.”

The Publications and Media Showcase is designed to embody the NODA spirit of sharing ideas and recognizes the outstanding work of orientation professionals for the mutual benefit of all Association members. The Showcase creates an opportunity to recognize, highlight and exhibit outstanding achievement and professional accomplishment in publication and marketing efforts.

The top two Outstanding Showcase items and award certificates will be displayed during the national conference November 7-10, 2009 in Anaheim, CA.  The institutions awarded will appear in the conference slide show presentation that will play prior to the beginning of some conference sessions.

Judging Criteria for the Award Included:

  • Content— Is the purpose of the publication or media clear? Is the topic covered comprehensively?
  • Use of theme— Is there a consistent message communicated throughout? Is the theme relevant to the mission of the orientation program? Does the theme foster enthusiasm and motivation?
  • Style and clarity of presentation model— Is the writing or visual style appropriate and interesting for the intended audience? Does the style used motivate the audience to read the publication or watch the presentation? Is it clear and easy to follow?
  • Graphic design— Is the layout attractive? Does the design use color or photography effectively? Is the logo eye-catching? Is the logo incorporated effectively into the overall design?
  • Practicality and usefulness— Does the publication or non-print media meet a defined need? Is it user friendly?
  • Cost— What was the total cost of non-print media, or the publication per item?

This project was a culmination of a lot of people working together to develop an easy to use publication for our students.  This project was a collaboration of the three divisions, Marketing, Student Affairs, and Academic Affairs over a six month period.  As the project initiator and coordinator I had a number of key people involved in helping to realize this publication, which included Phaedra Schmidt, Curtis Kimball, Carey Glines, Jeff Penta, Bev Cotton, Tiffany Lyon, Jessica Garcia, Gavin Telfer, and Bethany Perkins.

Kudos should go to The Navigator subcommittee of the Orientation Steering Committee!

Scott Tierno

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