Letter from the Director of MBA in Social Media Marketing

There's a tremendous need in the marketplace for professionals who know how to effectively implement social media marketing. I'm reminded of this each week through the numerous phone calls and emails I receive from people asking how they can use these new strategies to gain a competitive advantage.

To meet this demand, SNHU developed the MBA in Social Media Marketing program. What makes our program distinct is that it was developed in collaboration with a group of social media experts who use it daily in their own marketing efforts — some of whom will also teach our courses.

By integrating up-to-the-minute best practices in social media marketing with our core MBA training, we've created a cross-disciplinary program that requires collaboration and integrated problem-solving — exactly what you'll find is needed by companies today. Students not only learn about the history, theory, technology, impact, and strategic uses of social media, they discover how it influences overall business planning and strategy.

If you're excited about the new possibilities that social media marketing offers —including how it can broaden your marketability — please look around our site and contact us for more information. We look forward to hearing from you.


Pat Spirou, Ph.D.
Chair of the Marketing Department
Coordinator of the Advertising Degree Program
Business School
Southern New Hampshire University

Contact Us

Phone: 888.327.SNHU
Email: enroll@snhu.edu