Explore Consumer Behavior and Game Designing
Learn how to reach gamers by better understanding how they think, act and feel in SNHU’s Psychology and Marketing of Games concentration. Available to students pursuing their BA/BS degrees in Game Design and Development, this game designing concentration combines marketing research techniques with cognitive and social psychology theories and concepts so that you can better understand consumers’ behavior. Balanced by a strong core of major courses, such as 3D Modeling and Animation and Interactive 3-D Virtual Environments, this game designing program provides well-rounded training for anyone interested in breaking into the video game industry.
Get Inside the Mind of the Video Gamer
This game designing concentration for the Game Design and Development program explores psychology-related issues such as personality; how people search for, evaluate and purchase products; memory and problem-solving; and current marketing, advertising, communications, and PR strategies and techniques. Combining these “soft sciences” with the “hard sciences” incorporated in the IT-intensive major courses will enable you to gain an invaluable and versatile skill set that you can apply toward a variety of careers in the video game industry.
Join the Fun, Flourishing Video Game Industry
As more companies and nonprofits adopt gaming technology for entertainment, educational and business purposes, the need for skilled professionals who understand game designing and reaching their customers and constituents will continue to grow. According to the U.S Bureau of Labor Statistics, the information technology field is expected to grow 41 percent by 2016. Furthermore, the BLS expects employment of marketing managers to increase by 12 percent and public relations managers by 13 percent, between 2008 and 2018.
Psychology and Marketing of Games Concentration
Choose 4 of the following:
ADV 428 Promotional Research & Media Management
MKT 229 Principles of Integrated Marketing Communications
MKT 345 Consumer Behavior
PSY 305 Cognitive Psychology
PSY 216 Psychology of Personality
PSY 257 Social Psychology