Integrated Marketing Communications Graduate Certificate

The graduate certificate in Integrated Marketing Communications is concerned with the development, evaluation and implementation of integrated marketing communication strategies in complex environments. This certificate deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept. The characteristics and management of integrated marketing communication strategies are described in courses that include various communication functions, media alternatives and public relations planning.

Courses are 3 credits unless otherwise indicated.

Integrated Marketing Communications Certificate Courses

MKT 500 Marketing Strategies (course description)
MKT 605 Integrated Marketing Communications (course description)
MKT 609 Advertising and Public Relations (course description)
MKT 612 Intergrated Media Strategies (course description)
MKT 615 Relationship Selling Strategies (course description)