Marketing Research Guide

• Appliance.com
  The homepage of the U.S. Appliance Industry, which is divided into consumer and manufacturers sections, links to industry updates, statistics and publications.
  
  
• Mergent Online
  Mergent Online is a subscription-based service offering 11,000 U.S. public companies and 17,000 non-U.S. public companies from Mergent, Inc., formerly known as Moody's Financial Information Services. The library subscribes to Company Data Direct/U.S. , Company Data Direct/International, Company Archives , and FACTSHEETS . Please Note, It is important to Sign-out when you exit this database.
  
  
• Industry Link
  This is a directory of over 22 industrial areas with links to company home pages within the specific industry categories. They include among others: automotive, electronics, industrial marketing, and oil and gas.
  
  
• National Restaurant Association
  The home page of the NRA provides reports on trends, forecasts, consumer studies, operating ratios and related topics in the restaurant industry.
  
  
• U.S Census Bureau/Manufacturing
  This site includes Current Industrial Reports, Annual Survey of Manufacturers and the Census of Manufacturers with production output of industries in the U.S.

Demographic Information

• American FactFinder
  This government site allows the 2000 census data of socioeconomic and demographic variables to be searched by geographic location, zip code, national and state totals, and metropolitan statistical areas.
  
  
• Bureau of Labor Statistics
  The BLS web site provides data on the economy, employment and unemployment, and prices and living conditions on both regional and national scales.
  
  
• CyberAtlas
  Available here is helpful statistical and demographic information for those interested in doing business on the Internet.
  
  
• Easidemographics
  This site provides a wide range of easy to configure demographic reports. Approximately 1,000,000 pages of documentation based upon the 1990 census, and updated to 1998, can be accessed.
  
  
• STATE HOME PAGE
  This links to the state of New Hampshire Web site. Other state homepages can be reached through your browser by typing the generic address for state government home pages in the U.S. - Example= http://www.state.nh.us/
  
  
• State and County Quick Facts
  Easy to use Web site from the US Census Bureau. Provides comparative data for each state and county for 33 categories divided into three groups: Population, Business & Geography.

Journals

• The Weekly Guerrilla

Miscellaneous

• AMA Webpage
  The homepage of the American Marketing Association that contains links to membership information, classified ads, and marketing research resources.
  
  
• MouseTracks
  MouseTracks presents and offers commentary on some of the marketing activities and resources on the Internet. Content changes frequently but irregularly.
  
  
• Syllabits
  This site is a collection of course materials used in business instruction which contain syllabi, homework, cases, lectures, and bibliographies. Some course descriptions include related or supporting Internet sites.
  
  
• Texas Advertising
  This site, hosted by the University of Texas, contains perhaps the largest organized set of advertising-related links on the Internet.