This course introduces students to such primaryýcultural factors as religion, language, values,ýtechnology, social organization and politicalýenvironment that affect U.S. firms doingýbusiness outside of the United States. Studentsýlearn the significance of identifying andýassessing the importance of these factors so theyýcan more effectively manage in the internationalýenvironment. A variety of internationalýenvironments will be studied. The course usesýtext, cases and exercises. Global marker.