Is a Retail Promotion Program right for you?
Are you action-oriented? Do you relish applying your creativity to concrete challenges? Do you enjoy the interaction of retailing? If you answered “yes” to these questions then you should consider the BS Retailing – Retail Promotion degree online at SNHU. Utilizing marketing and sales skills effective retail promotion personnel develop meaningful retail programs to drive sales. Whether the effort is a multi-channel campaign or a single retail end-cap, retail promotions are the lifeblood of every product marketing effort. You will learn to leverage retail promotion by leveraging knowledge of the consumer with the application of marketing promotion and sales techniques.
Retail Promotions Program – Online or On-Campus
Whether you choose to enroll in the Bachelor of Science Retailing – Retail Promotions program online or at one of our regional campuses you can be confident you are receiving the education you deserve. To ensure you receive the education that will benefit your career, you’ll take courses in marketing communications, sales promotion and direct marketing as well as broad-based courses in organizational leadership, accounting, marketing and human resources. Students further refine their skills via participation in the retail promotions concentration internship program. The internship program is flexible, Contact the Admissions Office to learn more about this exciting and career-enhancing program.
Retail Promotion Careers
Depending on the employer, retail promotion professionals plan and direct advertising and promotion policies and programs producing collateral materials, such as posters, contests, coupons, or give-always, to create extra interest in the purchase of a product or service. Retail promotion professionals focus on driving product sales by through these efforts. The U.S. Department of Labor, Bureau of Labor Statistics projects the overall employment of advertising, marketing, promotions, public relations, and sales managers to increase by 13 percent through 2018. Driving this job growth will be increased competition for goods and services and the need to make one’s product or service resonate with consumers.
Retail / Retail Promotions Courses
MKT 229 Principles of Integrated Marketing Communications
MKT 230 Retail Sales Promotion
MKT 360 Direct Marketing
University Accreditation
SNHU is a fully accredited university. Access our list of accreditations. More...