Southern New Hampshire University's graduate certificate in marketing focuses on several key marketing components and how each is integrated into an overall business plan. From implementing online marketing strategies to using analytics to strengthen customer relationships, you'll explore best practices used by companies today to successfully market their products and services. Take classes on campus or online - whatever works for you.
Southern New Hampshire University's online graduate certificate in marketing can be tailored to fit your needs and interests. It is ideal for those who wish to focus on one area of marketing, as well as those who want a full exploration of the field.
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your marketing graduate certificate at SNHU include:
Earning your graduate certificate in marketing online or on campus at Southern New Hampshire University helps you compete for highly coveted marketing positions. You will gain a keen understanding of the tools, technology and tactics needed to successfully market goods and services - in both the for-profit and nonprofit sectors.
The U.S. Bureau of Labor Statistics (BLS) projects that overall employment of advertising, marketing, promotions, public relations and sales managers will increase by 14 percent between 2010-2020. And overall employment of market and survey researchers is projected to grow 24 percent in that time period, much faster than the average.
Opportunities for those with graduate training continue to increase as more businesses and organizations realize that well-executed marketing is critical to reaching goals.
Southern New Hampshire University's marketing graduate certificate can be tailored to fit your needs and interests. It is ideal for those who wish to focus on one area of marketing, as well as those who want a full exploration of all aspects of the field.
Required coursework includes: Marketing Strategies and your choice of four (4) marketing electives, such as Relationship Selling Strategies and Brand Management.
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
MKT - Students may select four (4) Marketing electives
Tuition rates for Southern New Hampshire University's graduate degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for active-duty service members and their spouses.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...