Discover how to harness the power of social media and make yourself an invaluable marketing professional with an International Master of Business Administration in Social Media Marketing from Southern New Hampshire University. This focused International MBA degree — taught by business and social media experts — explores how to use social media tools such as Twitter, Facebook and LinkedIn to develop lasting relationships with customers. Anchored by a strong base of applied business theory, the International Social Media Marketing MBA program offers students an excellent opportunity to gain a unique set of analytical and technical skills sought after by a growing number of companies around the world.
SNHU’s International MBA is one of the most affordable in the nation and can be completed in as few as 18 months. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. In addition to the focused study of social media, the International MBA in Social Media program promotes a thorough understanding of how business is conducted globally. This includes an examination of how external factors such as politics, international law, economic policies, regulatory systems and cultural beliefs influence decision making, and how to direct and manage multinational business operations effectively despite these differences.
The innovative International MBA curriculum is taught by highly qualified faculty who integrate their research and professional experience into classes. International Business Department faculty members are well recognized in their fields of specialization. Their close connections with businesses and governmental organizations play a key role in the success of our graduates in our international business programs.
By studying business practices in these emerging markets, you'll gain an invaluable real-world view of international business.
In the International MBA in Social Media program, you'll learn how to:
SNHU, a private, nonprofit university, has one mission - to help you see yourself succeed. The benefits of earning your International MBA in Social Media at SNHU include:
International students who require a visa to study in the U.S. should contact our International Admission office at email@example.com or 603.645.9629.
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
A Master of Business Administration is the most sought-after standard of graduate-level degrees. It provides you with a greater flexibility to transition across departments and industries due to the academic diversity of subjects studied. With a wide variety of concentrations to choose from, International MBAs can be applicable to a wide variety of industries, including financial services, science and technology, healthcare, trade, manufacturing, among others.
Professionals who obtain this degree often describe the accomplishment as highly rewarding — personally, professionally and financially. Simply put, an MBA is worth the investment.
The International Social Media MBA degree is a 39-credit program consisting of 10 core International MBA courses and three specialized social media marketing courses. Because instructors bring decades of experience to the classroom, you'll learn about the issues, trends and challenges social media professionals are facing today.
This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
The 10-course International MBA core was developed to help students succeed in today's competitive and diverse business environment. Although topics are based loosely around a traditional MBA, course content is primarily focused on developing the skill set and strategic advantage to lead companies that do business globally.
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
This course explores the entire process of engaging in entrepreneurial activities in the global arena. The course covers in detail five essential areas of business development in the global market: Fundamentals and Identifying Opportunities, Valuation and Risk Management, Mobilizing Resources, Managing Contingencies and Changing Contexts, and Growth, Harvesting and Exit of businesses. Each of these areas will be covered in detail and supported with actual global case studies to enhance the learning of concepts. Students will test their skills by researching the creation of a global company.
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
This course is a study of the problems of financing and reporting international operations. The evaluation of risk and funding strategies in international monetary relationships are emphasized.
This course involves the study of the issues involved in identifying developing relationships with international markets.
Students in this course examine the conceptual and practical aspects of international trade and competitiveness. Theories of international trade, commercial policies and ways to improve international competitiveness are studied.
The issues and problems inherent in conducting business across different cultures are examined in this course. Students develop skills and strategies needed for effective negotiation with people from different cultures and societies.
This is a capstone course for the international business certificate. The course integrates various aspects of international business and focuses on the formulation of international business strategy. Case studies that cut across various functional disciplines are emphasized.
The U.S. economy is becoming increasingly global in nature. We are marketing and distributing more products in foreign nations, locating plants and other facilities internationally, and are buying from foreign companies. This course provides a comprehensive understanding of the supply chain management function related to the international environment in terms of business/cultural customs, legal considerations, purchasing strategies, financial aspects, and international distribution.
Some students may be required to take foundation courses as prerequisites for more advanced IMBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.
Please speak to an admission advisor for more information.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
This course provides a survey of the legal environment of business by looking at legal issues and regulations in a business context. The students assess the impact of business law on organizational decision making for informing strategic legal decisions. The course covers employment law, contracts, tort and product liability, internet law as well as other legal issues affecting the business environment. The students also assess the legal and ethical implications of US companies doing business abroad.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
Tuition rates for Southern New Hampshire University's graduate degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for active-duty service members and their spouses.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP.