Gain a deeper understanding of advertising, branding, communications and consumer behavior with a Master of Business Administration in Marketing from Southern New Hampshire University. The MBA in Marketing will help you become even more knowledgeable about how rapidly changing marketing challenges can impact all areas of an organization’s operations.
SNHU’s MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. The coursework will help you understand how to attract a new generation of buyers and use your expertise to meet business marketing objectives. By earning your MBA in Marketing, you’ll add tremendous value to your personal brand and position yourself for a variety of careers, from corporate jobs in marketing and sales to advertising agency careers.
The MBA in Marketing curriculum is focused on current business and marketing issues, supported by a foundation of solid theory and practice. Our knowledgeable faculty brings real-world expertise and applications to business management and marketing classes.
In addition to furthering your business management skills through your core MBA courses, the MBA in Marketing program will further your understanding of:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA in Marketing at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master’s degree earn 20 percent more on average than those with only a bachelor’s degree and almost 80 percent more than those without a degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The MBA in Marketing program is designed to advance your career in agency or corporate marketing, advertising and sales positions. After completing your master’s program, you’ll be prepared to pursue a career in:
Employment of advertising, marketing, promotions, public relations and sales managers is expected to increase by 12 percent through 2022, according to the U.S. Bureau of Labor Statistics. Faced with a truly global marketplace, companies continually seek new ways to make their products and services stand out in a crowded market and connect with consumers. With the recent growth in social media use to promote companies and their products and services, employees with expertise in the latest marketing trends will be especially valued.
The MBA in Marketing curriculum consists of nine MBA core courses and three marketing course electives, allowing you to focus on a particular area of interest. Those with non-business academic backgrounds may be required to take foundation courses.
SNHU MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
This course addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad agencies.
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
Strong brands are increasingly recognized as one of a company's most valuable assets. Brands create expectations in consumers, and by their nature implicate the company in delivering on those expectations. Therefore, the tasks of creating, building and managing brands are critical success factors for a firm. This course seeks to develop in students an understanding of the theories, models, and strategies that enable a firm to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models. By analyzing cases, and reading and reviewing current business literature, students will gain understanding into how those theories and models translate into strategies and implementations.
This coursework may be exempt based on undergraduate coursework.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
This course provides a survey of the legal environment of business by looking at legal issues and regulations in a business context. The students assess the impact of business law on organizational decision making for informing strategic legal decisions. The course covers employment law, contracts, tort and product liability, internet law as well as other legal issues affecting the business environment. The students also assess the legal and ethical implications of US companies doing business abroad.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
This course focuses on the basics of business by introducing students to business environments in which they focus on the big picture, identify internal and external opportunities for growth, and manage resources. The course will also present students with management techniques to help them stay current and apply creative solutions to problems. Students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.
Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.
The course focuses on personnel management at all levels: individual, team, and internal and external networks. With an emphasis on interpersonal skills, as well as strength-finders, students will learn essential concepts in conflict management, negotiations, and development of creative culture. Students will also learn how to establish productive relationships, motivate people, align teams and individuals to a vision, and drive change.
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
This course examines corporate culture and social responsibility, how to build a sustainable business, and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also examine personal ethics in relationship to corporate ethics, governance, and civic mindedness.
The course is a continuation of MBA 520 Accounting and Financial Analysis and focuses on effective business decisions using quantitative and qualitative data, microeconomic and macroeconomic variables, and internal financial priorities. The students refine operational and investment decision-making skills with respect to organizational sustainability and growth, mergers, debt vs. equity funding and capital markets. In addition, students are exposed to foreign currencies, foreign direct investment (FDI), and international trade.
This course focuses on the macroeconomic aspect of business, including governmental impact (local, national, international), by exploring public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures, and lobbying.
This course explores essential aspects of project management, the tracking and measurement of key performance indicators (KPI), and the use of current technology to create automation and sustainability. Students have the opportunity to examine technology management and operations management from a strategic perspective, creating a common view into the different layers of a business. In addition, students learn to collect, identify, and determine quality measures and use common methodologies and strategic planning processes.
This capstone course is the culminating experience for the MBA program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Tuition rates for Southern New Hampshire University's graduate degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for active-duty service members and their spouses.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by NEASC, but not currently accredited by ACBSP. It may be ACBSP accredited when it is eligible.