With more than a million posts to Twitter every hour and five billion minutes spent on Facebook every day, social media is a major driver of modern marketing efforts. The Master of Business Administration in Social Media Marketing at Southern New Hampshire University provides business leaders with a platform to learn the best ways to leverage this medium for business success.
SNHU’s MBA program is one of the most affordable MBAs in the nation and can be completed in just over a year. With courses offered on campus and online, this program blends the best of both worlds by bringing together the convenience of online with the advantages of a physical campus. The MBA in Social Media Marketing coursework is designed to give you comprehensive business training and the skills to develop social media marketing strategies while upholding always-evolving best practices.
The MBA in Social Media Marketing places a special focus on social media courses that relate back to real business processes and issues. Courses are taught by instructors who have current real-world experience, including consulting and designing social media strategies for companies large and small. They understand that a blend of theory and practice create success; with that in mind, the social media classes for this MBA address real-world issues that face organizations today.
In the MBA in Social Media Marketing program, you'll learn how to:
As a private, nonprofit university, SNHU has one mission - to help you see yourself succeed. The benefits of earning your MBA at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Employees with a master’s degree earn 20 percent more on average than those with only a bachelor’s degree and almost 80 percent more than those without a degree, according to the U.S. Bureau of Labor Statistics. They are also significantly less likely to be unemployed.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. The demand for social media marketing experts exists in almost every industry, including entertainment, healthcare, journalism, politics and retail. The strong foundation of an MBA prepares you to apply your social media knowledge to the industry of your choice and provides you the professional flexibility to move across industries.
A social media-focused MBA from SNHU will prepare you for where the marketing discipline is going and help you get ahead of the curve. You’ll come away with the knowledge to enter a variety of professions, whether as a social media marketing manager or coordinator, social media strategist or consultant, SEO strategist, online community manager or marketing analyst.
There's a tremendous need in the marketplace for professionals who know how to effectively implement social media marketing. I'm reminded of this each week through the numerous phone calls and emails I receive from people asking how they can use these new strategies to gain a competitive advantage.
To meet this demand, SNHU developed the MBA in Social Media Marketing program. What makes our program distinct is that it was developed in collaboration with a group of social media experts who use it daily in their own marketing efforts — some of whom will also teach our courses.
By integrating up-to-the-minute best practices in social media marketing with our core MBA training, we've created a cross-disciplinary program that requires collaboration and integrated problem-solving — exactly what you'll find is needed by companies today. Students not only learn about the history, theory, technology, impact, and strategic uses of social media, they discover how it influences overall business planning and strategy.
If you're excited about the new possibilities that social media marketing offers —including how it can broaden your marketability — please look around our site and contact us for more information. We look forward to hearing from you.
Pat Spirou, Ph.D.
Chair of the Marketing Department
Coordinator of the Advertising Degree Program
Southern New Hampshire University
The MBA in Social Media Marketing program consists of nine MBA core courses and three social media courses. You’ll build a foundation in business knowledge and social media practices and strategies. Those with non-business academic backgrounds may be required to take foundation courses.
SNHU MBA students can also pursue a graduate certificate beyond the standard degree program, which allows you to list another significant credential on your resume with minimal additional coursework (typically at a reduced credit load, depending on the electives selected).
This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
This coursework may be exempt based on undergraduate coursework.
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
This course emphasizes the creation and interpretation of financial statements critical to an understanding of today's economy. Various financial topics related to financial statements are covered. Income statements, balance sheets, and cash flow statements are explored in-depth giving students an appreciation of how these statements are prepared and the standard accounting rules that apply to their creation.
This course provides a survey of the legal environment of business by looking at legal issues and regulations in a business context. The students assess the impact of business law on organizational decision making for informing strategic legal decisions. The course covers employment law, contracts, tort and product liability, internet law as well as other legal issues affecting the business environment. The students also assess the legal and ethical implications of US companies doing business abroad.
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
This course focuses on the basics of business by introducing students to business environments in which they focus on the big picture, identify internal and external opportunities for growth, and manage resources. The course will also present students with management techniques to help them stay current and apply creative solutions to problems. Students will be introduced to the programmatic themes of globalization, leadership, team work, and ethics.
Finance is the language of business, and in this course students will take their understanding of finance to the next level by using analytical skills when dealing with financial reporting. Students will apply financial and analytical skills gained in prior coursework, as well as principles of corporate finance, to business decision making. The course covers financial statements and other reports, the basics of financial forecasting and budgeting, and the communications and vocabulary related to financial statements.
The course focuses on personnel management at all levels: individual, team, and internal and external networks. With an emphasis on interpersonal skills, as well as strength-finders, students will learn essential concepts in conflict management, negotiations, and development of creative culture. Students will also learn how to establish productive relationships, motivate people, align teams and individuals to a vision, and drive change.
The course will focus on brand management and how marketing should be approached as a partner in strategic decision making, both internally and externally. Students will study strategic positioning, market opportunities, pricing strategies, market analysis, as well as product differentiation. SWOT analysis and the marketing mix will be covered in a decision making focus, together with the programmatic themes of globalization, leadership, team work and ethics.
This course examines corporate culture and social responsibility, how to build a sustainable business, and how to promote corporate ethics and values. The course also looks at how to deal with group think, diversity and cultural awareness, civic engagement, and how to be at the forefront of using environmental and sustainable practices that have a positive global impact. The course will also examine personal ethics in relationship to corporate ethics, governance, and civic mindedness.
The course is a continuation of MBA 520 Accounting and Financial Analysis and focuses on effective business decisions using quantitative and qualitative data, microeconomic and macroeconomic variables, and internal financial priorities. The students refine operational and investment decision-making skills with respect to organizational sustainability and growth, mergers, debt vs. equity funding and capital markets. In addition, students are exposed to foreign currencies, foreign direct investment (FDI), and international trade.
This course focuses on the macroeconomic aspect of business, including governmental impact (local, national, international), by exploring public policy, regulatory bodies, regulations' impact on business, trends and current politics and their impact on business, power structures, and lobbying.
This course explores essential aspects of project management, the tracking and measurement of key performance indicators (KPI), and the use of current technology to create automation and sustainability. Students have the opportunity to examine technology management and operations management from a strategic perspective, creating a common view into the different layers of a business. In addition, students learn to collect, identify, and determine quality measures and use common methodologies and strategic planning processes.
This capstone course is the culminating experience for the MBA program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
Tuition rates for Southern New Hampshire University's graduate degree programs are among the lowest in the nation. We offer a 25 percent tuition discount for active-duty service members and their spouses.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...
This program is accredited by both NEASC and ACBSP.