Southern New Hampshire University’s marketing major gives future marketing professionals the foundation to succeed in their chosen industry. Already working in the field? The degree will bump your credentials – and your promotability – up a notch.
The coursework includes brand building, marketing campaign planning and analysis, and engaging target audiences through all the most modern media channels. Students acquire analysis, communication, critical thinking and decision-making skills, along with the essential business skills.
Importantly, you'll build a professional portfolio to take to prospective employers and tailor your degree to your own individual career interests.
Choose the on-campus option to pursue your marketing major and get real-world work experience in the AdLab – one of only two student-run, on-campus advertising companies in the country. As an AdLab student, you’ll have the chance to work with clients such as the American Red Cross, the Manchester Monarchs and Catholic Medical Center.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of majoring in marketing at SNHU include:
Marketing majors graduate with a professional portfolio and a solid background in several aspects of marketing, including:
When it's time to look for a job, you'll be able to tap into a large college alumni network for employment and internships. Employers who hire SNHU interns and graduates include Anthem Blue Cross/Blue Shield, Lindt Chocolate, Fidelity Investments and Proctor & Gamble.
All marketing majors study general management, finance, organizational behavior and information technology, and can select one or two minors in areas such as social media, communication, graphic design or finance. In addition, you may focus on career-oriented subject areas like:
Free elective Credits: 15
This course covers the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution and production activities. International similarities and differences in marketing functions as related to the cultural, economic, political, social and physical dimensions of the environment are examined. Also considered are the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. Offered as needed. Global marker.
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
Students may take MKT-265 or INT-433.
Choose any seven (7) courses including those with an FMM or MKT prefix or QSO 330
Transition to College will help you make the most successful, least stressful transition to college life possible. This is the first in a 3-course sequence of SNHU Experience courses (SNHU-101, 303, 404) designed to support your academic, personal, and professional development. The goal of class discussions and outside work for SNHU-101 will be to help you develop and refine the knowledge and skills you will need to manage and get the most out of the academic and personal opportunities ahead of you. Remember that these opportunities may be challenging, but challenges allow us all to grow and change.
You also have the option of earning your bachelor’s degree in Marketing in just three years through our innovative Degree in Three program. Combining traditional classroom studies with unique out-of-classroom learning experiences, Degree in Three lets you:
An education from Southern New Hampshire University is a smart investment for your future. It’s an affordable investment, too. We believe that college should change your life, not break the bank. That’s why more than 90 percent of our students receive some form of financial aid, and students with a GPA of 2.5 and higher could receive up to $18,000 in grants and scholarships.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...