On-Target Communication - Integrated Marketing Communications Certificate
Earning an Integrated Marketing Communications Certificate gives you the tools you need to develop, evaluate, and implement integrated marketing strategies in complex environments. New media are changing communications methods. Communicating effectively with target audiences often requires a multi-pronged strategic approach that includes traditional and/or new media. The Integrated Marketing Communications Certificate graduate program explores developing and integrating advertising and public relations strategies with Web, interactive, and social media marketing tools for a more effective marketing communications strategy.
New Media Skills - Integrated Marketing Communications Certificate
During your Integrated Marketing Communications Certificate master’s level coursework - completed online or on campus - you will explore identifying target markets, conducting marketing research, and developing an extensive marketing plan. You will also learn how to analyze concepts, techniques, and models in topics that include various communications functions, media alternatives, and integrated marketing communication. These skills will be helpful in managing integrated marketing communication strategies that include a wide range of media and communication channels. You will explore the growing role of social media and how to successfully incorporate it into an integrated marketing communications plan.
Job Prospects - Integrated Marketing Communications Certificate
With social media, Web, interactive, and direct marketing joining advertising and public relations in the marketing communications field, understanding how to integrate these multiple communication tools into a comprehensive marketing communications strategy is critical in today’s marketplace. Marketing professionals with an Integrated Marketing Communications Certificate are of great value at advertising and public relations agencies, media companies, and corporate marketing departments. With a master’s- level Marketing Communications Certificate, you can work as an advertising or public relations executive, marketing director, social media manager, media relations specialist, or copywriter. The expanding field of integrated marketing communications is providing a growing number of career opportunities.
Integrated Marketing Communications Certificate Courses
MKT 500 Marketing Strategies
MKT 605 Integrated Marketing Communications
MKT 609 Advertising and Public Relations
MKT 615 Relationship Selling Strategies
MKT ANY Choose One Marketing Course
University Accreditation
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