Develop critical-thinking skills that tap into your creative talents and help you meet marketing challenges head on with an online Associate of Science in Marketing degree from Southern New Hampshire University. You’ll gain valuable marketing expertise and the credentials you need to enter the marketing field.
The associate degree in marketing online program will teach you the fundamentals of identifying markets and meeting their demands and expectations while preparing you for entry-level positions or promotion opportunities. Plus, if you want to continue your education, you don’t have to worry about applying to another school. SNHU offers online bachelor’s, master’s and MBA degrees in marketing.
In the AS in Marketing program, you’ll have the opportunity to develop in-demand skills in areas such as consumer behavior, market research and international marketing. You’ll learn how to:
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your associate degree in marketing online at SNHU include:
Earning an associate degree can make a huge impact on your life. The U.S. Department of Labor reports that professionals with associates degrees earn more than 21 percent over those with just a high school education. Earning your AS in Marketing degree will prepare you for entry-level positions in variety of roles and industries. It’s also the first step toward earning a bachelor’s degree and pursuing management-level positions.
Pursuing an associate degree in marketing online at SNHU will give you a solid foundation in business principles and practices. Marketing courses cover topics in retailing, communications, promotion, social media, B2B marketing and branding, among many others.
Financial Accounting establishes the rules and regulations for preparing accounting information used by internal and external sources to evaluate the financial health of an organization. This course will develop the student's ability to interpret financial accounting information, to communicate this information and to understand the accounting system that produces this information.
Managerial Accounting will explore the financial impact of alternative business decisions and the financial benefits of new business practices. After completing this course, the student will understand how accounting and other productivity information can be used to assess the past and improve the future performance of a business by giving managers essential information they need to make more informed decisions.
This course examines the role of economic systems in allocating scarce resources to satisfy the needs and wants of individual members of a society. After a brief exposure to alternative economic systems, the focus becomes the nature and performance of American capitalism. Primary emphasis is placed upon the development of models that explain the behavior of consumers, producers and resource suppliers in various market structures.
This course explores the manner in which the overall levels of output, income, employment and prices are determined in a capitalist economy. The focus is on the forces that act to shape these factors and determine their fluctuations. The role of government fiscal and monetary policy in influencing the level of economic activity is also a major area of study. The impact of international transactions on the domestic economy also is discussed.
ENG 120 is a college-level writing course that introduces students to various forms of academic discourse. Students are required to prepare essays in a variety of rhetorical modes, including exposition, description and argumentation. In addition to out-of-class writing assignments, students will be required to compose in-class essays in response to readings and other prompts. ENG 120 introduces students to process-writing techniques, library research and MLA documentation procedures. The primary focus of ENG 120 is to help students acquire the writing skills they need to succeed in an academic environment. Enrollment is kept intentionally small, typically 15 students per section, to assure maximum benefit.
This is a theme-based seminar that builds on the skills learned in SNHU-101 and ENG-120, focusing on information literacy (the ability to locate and evaluate information) as well as written and oral communication skills. The theme of the course will vary according to the instructor, but in all sections, students will conduct extensive research on the topic and communicate their knowledge in a variety of oral presentations and writing assignments that will culminate in a research paper. To be taken during the student's sophomore year.
This is a fundamental course in the application of statistics. In this course, students will learn to apply statistical techniques to a variety of applications in business and the social sciences. Students will learn how to solve statistical problems by hand and through the use of computer software. Topics include probability distribution functions, sampling distributions, estimation, hypothesis testing and linear regression.
This course examines the organization's functions for creating, communicating, and delivering value to customers. These functions, designed to meet customers' needs and organizational goals, include marketing research, environmental monitoring, target market selection, product selection, promotion, distribution and pricing.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
MKT ELE - Choose five (5) courses with MKT prefix
Select one Social and Behavioral Sciences (ESBS)
Select one Humanities and Fine Arts elective (EFAH)
Select one Science, Technology, and Mathematics (ESTM)
Free Elective Credits: 9
Total Credits: 60
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.
*Tuition rates are subject to change. Changes are generally implemented in June each year.
Additional Costs Books (course by course).
Students are responsible for providing their own internet access.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...