Drive business and organizational success with the skills you’ll develop in the Bachelor of Science in Business Studies with a concentration in Marketing. Suited for students who have previously attended college but were unable to continue their business studies, the BS in Business Studies degree with a marketing concentration prepares you to implement innovative marketing and business strategies to grow a company. By earning a marketing-focused business degree, you'll be prepared for a variety of careers in the dynamic, creative, results-oriented marketing field.
In the BS in Business Studies program with a marketing concentration, you’ll benefit from a curriculum focused on developing effective leadership tools for survival, growth, increased productivity and conflict management in today's increasingly complex business environment. By combining broad-based business courses with marketing courses, you’ll learn how to apply theory to real-world situations.
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your BS in Business Studies online at SNHU include:
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. In 2012, about 24 percent of advertising and promotions managers worked for advertising agencies. About 16 percent of marketing managers worked in the management of companies and enterprises industry.
With a marketing-focused business degree under your belt, you’ll have the skills required for a variety of entry- and mid-level marketing roles in advertising, customer relations, market research, product/brand management, product distribution, purchasing, retail management and sales.
In the online BS in Business Studies degree program, you can tailor your coursework to fit your interests. Marketing concentration courses cover topics such as multinational marketing, marketing research and consumer behavior.
This course is designed to give students an understanding of the concepts involved in integrated marketing communication (IMC) which includes a focus on social media and the role they play in advertising, public relations, branding, and corporate communication strategies. This course focuses on the planning, research and creative skills needed to reach promotional objectives.
Selling is a real life skill that everyone uses every day no matter what the profession. The role of professional salespeople is to uncover the needs and wants of buyers in order to develop value-added relationships. This role is vital to the marketer as it entails creating value for and communicating value to the customer which positively impacts the success of an organization's marketing strategy. This introductory selling course focuses on the basic sales skills and tools necessary to become a successful professional salesperson. Although the topic of business-to-consumer (B2C) sales is addressed, the emphasis is placed on business-to-business (B2B) sales, the sales process and sales methodology.
This course compares and contrasts secondary and primary research with emphasis on the latter. Students explore different types of primary research as well as the basic research methods. It focuses primarily on the survey.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Offered every semester. Writing Intensive Course.
Select two of the following:
Select two of the following:
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
ADV - any Advertising course Minimum Credits: 3
MKT - any Marketing course Minimum Credits: 3
Free Elective Credits: 24
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.
*Tuition rates are subject to change. Changes are generally implemented in June each year.
Additional Costs Books (course by course).
Students are responsible for providing their own internet access.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...