Build personal relationships with customers and develop your own hands-on approach to growing a business with an online Bachelor of Science in Retailing degree at Southern New Hampshire University. You'll learn how to create exciting and impactful retail environments, build brand loyalty and trust, and manage retail business from top to bottom in this online bachelor’s program.
SNHU's retail management degree online program helps you develop the business skills that apply to every level of the retail industry. Lessons in supply chain management, marketing, finance and technology will serve you well, whether you go on to own and manage a small boutique shop or become a buyer at a large-scale retailer. Sales promotion, merchandise planning and sales management are just the beginning – you'll also learn about emerging trends and technology, entrepreneurship and the global consumer culture.
The retail management degree online program is designed for those currently working in retailing and seeking to advance their careers. Leverage the retailing internship to show your current employer what you can accomplish. Our bachelor’s in retailing graduates have launched or developed careers with Apple, Macy’s, Verizon, Timberland, Coach and other influential retailers.
SNHU’s experienced faculty is dialed into advanced business strategy and retail trends. In your courses, you’ll interact directly with instructors who understand how consumer behavior, economics and technology intersect. You’ll gain a focused skill set and practical experience that you can immediately apply to the retail world. Learn how to:
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your retail management degree online at SNHU include:
The demand for trained retailing professionals is rising, and there's a growing preference in the retail industry to hire people with bachelor’s degrees as manager trainees and assistant managers. According to the U.S. Bureau of Labor Statistics, employment opportunities for first-line supervisors in clothing and accessories stores are expected to increase by 19 percent through 2020. For sales managers in other retail segments, job opportunities are projected to jump 12 percent.
Earning a retail management degree online at SNHU can position you for exciting, hands-on careers. The retail industry reaches every corner of the world and encompasses everything from consumer electronics to apparel to home improvement. Graduates may find retail management career opportunities as:
Our students and alumni have worked for a number of well-known companies, including:
The retail management curriculum combines a core of business courses with a comprehensive foundation in retailing. Choose from a number of retailing courses to tailor your studies to your career goals.
Fashion principles and procedures used in planning, selecting, pricing and selling fashion goods in retail stores, catalogs and on the Internet are studied. Merchandising systems, assortment plans and inventory control methods are analyzed. A field trip to New York City's market district is a possibility.
This course studies the basics of retailing and emphasizes the development of retail institutions, store layout and design, merchandising, pricing and problems retailers experience in today's business environment. Offered every semester.
This course compares and contrasts retail institutions in selected countries. Students examine the social, economic and political influences on the development of global retailers and consider how retailing trends spread from culture to culture. Students also examine the similarities and differences in merchandising, sales promotion, pricing, personal selling and electronic retailing policies of retailers around the globe. This course is cross-listed with INT 322. Global marker.
An advanced course that moves beyond the scope of MKT 222, this course is geared to the retailing major. Store operations, human relations, information technologies, shopping center management, merchandising policies and industry trend analysis are covered. Guest speakers and study tours to retail companies are included. Writing intensive course.
This capstone course covers the emerging trends and issues that affect retail strategies, management and operations. Students will engage in collaborative research to explore those issues. Speakers and retail experts in the areas of Real Estate, Retail Site Location, Asset Protection, Legal Issues, Information Technology and Global Sourcing will address the class.
The primary goal of the internship experience is to expose students to actual practices in the world of work outside of the classroom, to relate this experience to academic course work and to synthesize the two in a practical application of knowledge in an experiential setting. Secondarily, internships offer the opportunity to develop crucial job searching skills, explore career interests, enhance your resume, make contacts in your chosen field and build references for future employment. Each intern will work in a career-related position during the academic term for which the student is enrolled for the internship - fall, spring or summer - completing a minimum of 150 hours on the job per 3 credits. Students can complete 3-12 hours of MKT 490 credit.
This course seeks to instill in students a complete understanding of the influence of merchandise planning and purchasing on retail profit. Students analyze profit and loss statement and demonstrate a complete understanding of the factors that influence the retailer's financial performance.
This course focuses on effective supply chain strategies for companies that operate globally with emphasis on how to plan and integrate supply chain components into a coordinated system. Students are exposed to concepts and models important in supply chain planning with emphasis on key tradeoffs and phenomena. The course introduces and utilizes key tactics such as risk pooling and inventory placement, integrated planning and collaboration, and information sharing.
Select three of the following:
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
Effective management of sales people directly impacts the success of a marketing strategy and of the company in general. Consequently, it is imperative that sales managers develop the basic competencies to effectively manage and lead a business-to-business (B2B) sales force in order to meet the overall goals of the organization. This course enables students to develop these valuable competencies as well as business-related decision making skills in the areas of a successful sales force program. Emphasis is placed on sales potential and forecasting, sales force investment and budget, ethical and legal issues, emotional intelligence, account relationship strategies, recruitment, training, motivation, and compensation.
This course explores the behavior that consumers display in searching, purchasing, using, evaluating and disposing of products. Offered every semester.
The problems involved in starting and operating a successful small business, selecting the location, determining how to borrow money, budgeting and credit are discussed. Junior standing or permission of instructor.
This course focuses on the factors that contribute to the personal success of entrepreneurs and affect successful entrepreneurship. Entrepreneurship is also studied. Case studies, contemporary readings and simulations are used. International considerations are included. Offered every year.
This course is an introduction to the operations function, which is responsible for the creation of goods and services of the organization. Students will learn the concepts and techniques used in managing operations in manufacturing and service organizations.
Free Elective Credits: 18
Total Credits: 120
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer financial aid packages to those who qualify, plus a 30 percent tuition discount for active-duty service members and their spouses.
*Tuition rates are subject to change. Changes are generally implemented in June each year.
Additional Costs Books (course by course).
Students are responsible for providing their own internet access.
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...