Social Media Graduate Certificate

Communicate Strategically

The online Social Media graduate certificate program at Southern New Hampshire University gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.

Build Your Social Media Marketing Skills

Communicating with target audiences via social media venues such as Twitter, Facebook, blogging and podcasts has become a key means of marketing communication for many organizations. Our online Social Media graduate certificate shows you how to:

• Create a social media strategy that builds relationships with target markets through social media communities.
• Develop and execute successful social media marketing strategies that integrate with overarching marketing plans.
• Carry out market research to create more effective marketing campaigns, improve and optimize products, and generate leads.
• Target messaging to increasingly mobile audiences who value the opinions of others in their social media groups.

Employment Opportunities in Social Media

The knowledge and skills you obtain in the online Social Media graduate certificate program are in high demand in a marketing environment increasingly focused on social messaging. Businesses are expected to allocate nearly 20 percent of their marketing budgets to social media in the next five years, according to the American Marketing Association. Nearly 75 percent of marketing executives work for companies that are planning social media initiatives.

Marketing job opportunities are expected to increase by nearly 14 percent through 2020, according to the U.S. Bureau of Labor Statistics. Social media-savvy marketing professionals will be well positioned to take advantage of a growing number of jobs.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...