Social Media Graduate Certificate

Online Social Media Graduate Certificate from SNHU

Communicate Strategically

The online Social Media graduate certificate program at Southern New Hampshire University gives you valuable tools for evaluating strategic uses of social media, developing a social media strategy and marketing campaign, and creating effective social media messaging for specific target audiences. Understanding how to leverage social media to achieve business goals can significantly increase your career opportunities.

Build Your Social Media Marketing Skills

Communicating with target audiences via social media venues such as Twitter, Facebook, blogging and podcasts has become a key means of marketing communication for many organizations. Our online Social Media graduate certificate shows you how to:

  • Create a social media strategy that builds relationships with target markets through social media communities.
  • Develop and execute successful social media marketing strategies that integrate with overarching marketing plans.
  • Carry out market research to create more effective marketing campaigns, improve and optimize products, and generate leads.
  • Target messaging to increasingly mobile audiences who value the opinions of others in their social media groups.

Employment Opportunities in Social Media

The knowledge and skills you obtain in the online Social Media graduate certificate program are in high demand in a marketing environment increasingly focused on social messaging. Businesses are expected to allocate nearly 20 percent of their marketing budgets to social media in the next five years, according to the American Marketing Association. Nearly 75 percent of marketing executives work for companies that are planning social media initiatives.

Marketing job opportunities are expected to increase by nearly 14 percent through 2020, according to the U.S. Bureau of Labor Statistics. Social media-savvy marketing professionals will be well positioned to take advantage of a growing number of jobs.

Social Media Required Courses

MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
MKT-555: Social Media
This course provides students with a broad approach to the history, theory, technology, impact, and strategic uses of social media. Social media (such as Twitter, Facebook, blogging, podcasting, and so on) are relatively inexpensive and accessible technologies that enable individuals, almost instantaneously, to create, publish, edit, and/or access messages intended for audiences ranging from a single recipient to millions of readers or viewers. Students will learn how to explore the possibilities and limitations of various social media and will learn how to apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact, and their practical use in marketing contexts. Students will also examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation. Finally, students will gain basic hands-on experience with several forms of the most current social media technology.
MKT-655: Social Media Marketing Strategy
This course will develop the students' ability to effectively and successfully create, and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tool that will enable marketers to build high-value relationships with their constituencies. The course will focus on key elements such as determining and matching social media tactics with the appropriate target market and developing strategies to engage those markets using relevant social media channels.
Prerequisites:
MKT-555
MKT-666: Social Media Marketing Campaigns
This course will develop the student's ability to effectively and successfully create and implement a social media marketing campaign and evaluate as well as measure its success. Intensive skill building will be placed on creating, applying and integrating the appropriate social media tools to meet the marketing objectives of the organization. The course will focus on key elements such as a) audience, b) campaign objectives, c) strategic plan, d) tactics, e) tools, and f) metrics to measure the campaign.
Prerequisites:
MKT-655

MKT ELE - Students may select one graduate level Marketing elective

University Accreditation

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Admission

Phone: 888.327.SNHU
Email: enroll@snhu.edu