Sport Management Graduate Certificate

Faculty; On Campus
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Doug Blais '88 and '90

Take Your Game to the Next Level

Explore your passion for sport as you learn new skills with SNHU's online Sport Management graduate certificate program. Learn about the business side of sport and explore concepts and theories unique to sport management. While earning your Sport Management graduate certificate online, you will learn about topics ranging from collective bargaining and labor relations to the globalization of sport and how to build a marketing plan.

Like all of our on-campus and online certificate programs, the Sport Management graduate certificate is designed for busy professionals. Attend full or part time. The GRE or GMAT are not required for admission.

Strengthen Your Core Skill Set

The online Sport Management graduate certificate program covers a broad range of topics to give you a realistic and practical understanding of the types of skills sport franchises and organizations need from employees. Build a working knowledge of the sport management industry, from legal issues to ethics to sociocultural factors that influence participation in sports, and learn what steps you can take to launch your career.

Score Professional Opportunities

A Sport Management graduate certificate online is an excellent credential to begin or accelerate your career in the highly competitive and growing sport industry. In the U.S., the sport industry generates $250 billion each year, making it sixth among all industries in annual revenue. The U.S. Bureau of Labor Statistics projects careers in athletic management, marketing, sales, public relations and other sport management-related positions are expected to grow between 7 percent and 13 percent over the next several years.

Sport Management Required Courses

SPT-510: Sport and Society
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
SPT-565: Internationalization of Sport Business
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
SPT-600: Management of Sport Organizations
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
SPT-608: Sport Marketing and Media
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.

SPT ELE - Students may select one graduate level Sport elective

University Accreditation

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Phone: 888.327.SNHU