SNHU's 13-course, 39-credit online Business Intelligence Master of Business Administration program is built around a traditional MBA curriculum. Ten core courses provide a solid foundation in such areas as managerial accounting, information technology and quantitative analysis for decision-making. Three concentration courses take you deeper into business intelligence, examining big data at the macro level and focusing on business implications and opportunities. You will explore data quality and interpretation, while learning to identify patterns, relationships and opportunities that you can use to influence business strategies and tactics.
With this Business Intelligence master's degree, one of the most affordable in New England, you obtain the knowledge and skills you expect from an MBA program, plus expertise in your field of interest.
Business Intelligence MBA Courses
DAT-500: Data and Information Management
This course provides students with an introduction to key concepts and tools in data and information management. Basic database administration tasks, file processing, file organization, data storage, and conceptual, logical, and physical data models will be introduced as a foundation to advanced database, data analysis, and information management skills. Students will gain exposure and be able to differentiate among common data and information management technologies that provide decision support capabilities to organizations.
DAT-510: Foundations of Data
We live in a world where substantial amounts of data are available at the touch of a button. While this may be a very empowering prospect, it can also be overwhelming. In this course, students will examine the status of Big Data and its impact on the business world, framing analytics challenges using a structured life cycle approach to data analytics problems. Emphasis will be placed upon the verification of data, analytic techniques and open source tools for analyzing data, the role of regulatory organizations, and the privacy and ethics issues that surround its use.
DAT-520: Decision Methods and Modeling
The role of many analysts is as much about interpreting the results of data analysis as it is about gathering the data and "crunching the numbers." In this course, students will learn how to evaluate data in context, interpret data trends, and receive an overview of decision support management techniques such as predictive modeling, risk assessment and optimization, and analytics algorithms, which will set the stage for more advanced study in subsequent courses. Concepts from enterprise data management, including data warehousing and business intelligence, will provide a foundation for examining the topics of data mining, advanced and dimensional data modeling, and decision support system development as techniques for an organization's competitive advantage.
DAT-530: Presentation and Visualization of Data
In addition to the gathering and interpretation of data, today's business environment calls upon the analyst to communicate the results of data analysis to a variety of audiences. In this course students will learn how to synthesize the technical components of data analysis into reports, presentations, and visual dashboards that are meaningful for the intended audience and deliver those components in a coherent, convincing format.
Some students may be required to take foundation courses as prerequisite work for some of the more advanced online MBA material. Students with business related undergraduate degrees are typically exempt from most foundation courses. In most cases, students choosing the elective track are able to apply the credit hours from their foundation courses against the elective requirements.
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MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
MBA-502: Economics for Business
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
MBA-610: Business Law
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
OL-500: Human Behavior in Organizations
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
The online MBA core was developed to help students succeed in today's competitive and diverse business environment. It focuses on providing the functional skill set and broad knowledge base to help you develop practical business strategies and make you a more effective leader.
ACC-500: Managerial Accounting
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
ECO-500: Managerial Economics
Managerial economics involves applying economic theory and using the tools of decision science to examine how an organization can achieve its objectives most efficiently in the face of constraints. Background preparation: 6 credit hours in mathematics and 3 credit hours in microeconomics, macroeconomics and statistics or equivalent.
QSO-510, MBA-501 and MBA-502
FIN-500: Financial Management
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
ACC-500, ACC-510 or ACC-550 and MBA-502
INT-610: Multinational Corporate Environment
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
MBA-700: Strategic Management
This course includes the application of learned skills and the testing, distillation and integration of insights gained from previous courses and other sources.
FIN-500, OL-500, QSO-510 and IT-500
MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
OL-690: Responsible Corporate Leadership
Students investigate the nature of the environments in which business enterprises conduct their operations in order to determine the actual and desirable levels of attentiveness and responsiveness of business managers to the relationship between the enterprise and society.
QSO-510: Quantitative Analysis for Decision Making
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations. Background preparation: 6 credit hours in mathematics and 3 credit hours in statistics, or the equivalent.
QSO-600: Operations Management
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.