MBA in Internet Marketing

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Engage your audience online with an MBA in Internet Marketing

Growing brands online, engaging consumers with interactive user experiences, optimizing search results - this is what SNHU's online MBA in Internet Marketing is all about. With more than 38,000 online searches occurring every second across the globe, the frontier of internet marketing has opened up new audiences for you to reach. This internet marketing master’s degree combines the best of traditional MBA offerings (economics, leadership, operations and traditional marketing) with the skills you need to maximize your brand's online presence in search engines, social media and mobile platforms. Learn what you need to do to optimize your online strategy and tie it to your overall business goals.

Learn how to:

  • Develop and execute successful internet marketing strategies that are designed to directly impact business goals.
  • Create data-driven campaigns that are optimized to increase your conversion rates.
  • Target messaging and user experiences to mobile audiences – wireless connections are estimated to be at 327.6 million and mobile browsing is projected to overtake traditional connections by 2014.

The online MBA in Internet Marketing prepares you for the internet's future

You might be an existing manager already engaged with digital marketing, looking to build on what you know. You might be coming from a more traditional business background - finance, operations, legal, etc. - and you want to know more about the emerging internet marketing industry. You might be looking to learn the skills you need to manage and build out your own projects.

The online MBA in Internet Marketing is the degree you need for all of this. The internet provides a new media space for audiences - which means new opportunities for marketing. But there are specific skills and training that are absolutely essential for taking advantage of the evolving technology inherent to the industry. In this program, you will:

  • Explore internet marketing from a strategic perspective.
  • Gain knowledge and skills to increase your level of experience.
  • Explore various marketing channels, such as video, email, social and mobile.
  • Learn how to engage audiences directly, measuring and reacting to their responses in real time.
  • Develop a deep understanding of how to leverage internet marketing automation technologies.

Adding an Internet Marketing master’s to your resume means adding to your online skill set

Seasoned online engagement experts and traditional marketers will find the online MBA in Internet Marketing to be on-target with emerging trends. Course work is taught by experts in the field of online marketing - faculty are practicing what they preach and will speak about personal experience and projects, in addition to academic theory and best practices.

Additional benefits:

  • One of the most affordable Online MBA programs available today
  • A degree you can be proud of from a respected, private, nonprofit university 
  • Accreditation by the New England Association of Schools and Colleges and the Accreditation Council for Business School and Programs
  • Earn your MBA in Internet Marketing in as few as 15 months (with two courses per
    10-week term) 
  • Innovate on the go! SNHU course work merges theory and practice so you can use tomorrow what you learned in class today 
  • 100-percent online and hybrid programs: Choose how you want to learn 
  • No GMAT or GRE required 
  • In-class or online course work leads to the same SNHU diploma

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options.  Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.

Candidates are also required to submit a resume.

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