MBA in Internet Marketing - Curriculum

Why an Internet Marketing Master's Degree

An MBA that places a special focus on reaching online audiences, this internet marketing master's degree ties the best-of-the-best web marketing techniques and strategies back to the real-life business challenges you face daily. Our faculty is engaged in solving those same problems with online engagement and will pass on their skills in SEO and SEM, UX design and marketing. You will be able to apply the knowledge about the internet landscape directly to the goals your organization is trying to achieve.

In addition to essential core MBA skills, the internet marketing master's degree course work explores:

  • Online marketing strategies and how they interact with traditional marketing channels.
  • Application and integration of online marketing into various business models.
  • Analysis of opportunities online as they relate to business goals.
  • Web data analysis in context of building internet marketing campaigns.
  • Connecting social media to other online channels.
  • Targeting content based on consumer behavior.
  • The role of the website and SEM.
  • Major online marketing channels including mobile, display and email.

Internet Marketing MBA

MKT-625: Strategic Internet Marketing
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
MKT-635: Websites and SEM/SEO
This course will provide an introductory overview into the world of search engine marketing (SEM) and search engine optimization (SEO). SEM/SEO strategies will be discussed in detail as students learn the benefits and pitfalls of search marketing and how marketers can use it as a viable tool for reaching customers.
MKT-645: Online Marketing Channels
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.

Core Courses

The 10-course online MBA core was developed to help students succeed in today's competitive and diverse business environment. It focuses on providing the functional skill set and broad knowledge base to help you develop practical business strategies and make you a more effective leader.

ACC-500: Managerial Accounting
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
Prerequisites:
MBA-503
ECO-500: Managerial Economics
Managerial economics involves applying economic theory and using the tools of decision science to examine how an organization can achieve its objectives most efficiently in the face of constraints. Background preparation: 6 credit hours in mathematics and 3 credit hours in microeconomics, macroeconomics and statistics or equivalent.
Prerequisites:
QSO-510, MBA-501 and MBA-502
FIN-500: Financial Management
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
Prerequisites:
ACC-500, ACC-510 or ACC-550 and MBA-502
INT-610: Multinational Corporate Environment
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
IT-500: Information Technology
This course focuses on the many ways information technology is incorporated within contemporary organizations and used to achieve a competitive advantage in the national and international marketplace. The interrelationships between information technology, management and organizations are emphasized. Management of the system development process and the tools and methods used to produce quality information systems also are studied. Background preparation: 3 credit hours in information technology or equivalent. IT 500 cannot be taken for credit or as an elective if IT 510 has been completed.
MBA-700: Strategic Management
This course includes the application of learned skills and the testing, distillation and integration of insights gained from previous courses and other sources.
Prerequisites:
FIN-500, OL-500, QSO-510 and IT-500
MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
OL-690: Responsible Corporate Leadership
Students investigate the nature of the environments in which business enterprises conduct their operations in order to determine the actual and desirable levels of attentiveness and responsiveness of business managers to the relationship between the enterprise and society.
QSO-510: Quantitative Analysis for Decision Making
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations. Background preparation: 6 credit hours in mathematics and 3 credit hours in statistics, or the equivalent.
Prerequisites:
MBA-501
QSO-600: Operations Management
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.
Prerequisites:
QSO-510

Foundation Courses

Some students may be required to take foundation courses as prerequisite work for some of the more advanced online MBA material. Students with business related undergraduate degrees are typically exempt from most foundation courses. In most cases, students choosing the elective track are able to apply the credit hours from their foundation courses against the elective requirements.

Contact an Admission Advisor at mba@snhu.edu or 888.387.0861 for more information.

MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
MBA-502: Economics for Business
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
Prerequisites:
MBA-501
MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
MBA-610: Business Law
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
OL-500: Human Behavior in Organizations
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

University Accreditation

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Contact Us
 
Admissions

Phone: 888.387.0861
Email: MBA@SNHU.EDU