MBA in Marketing - Curriculum

Take Marketing Courses Online, On Campus
or Hybrids

As you work on your MBA in Marketing, enjoy the flexibility of taking business and marketing courses online, on campus, or a hybrid of the two. Whichever course format you choose, the MBA in Marketing curriculum is focused on current business and marketing issues, supported by a foundation of solid theory and practice

MBA in Marketing Courses-Online and On Campus Deliver Same Quality

Our knowledgeable faculty brings real-world expertise and applications to business management and marketing classes. Experienced instructors undergo extensive training before teaching business or marketing courses online, which deliver the same quality of education as on-campus courses. Distance learning’s distinct advantage is the continuous virtual interaction with your peers and your ability to attend class and complete course work 24/7.

MBA in Marketing Curriculum - Designed for Busy Professionals

The MBA in Marketing curriculum is centered on 10 core business courses and three marketing course electives, allowing you to focus on a particular area of interest. Taking marketing courses online offers the greatest course availability.

The 13-course, 39-credit MBA in Marketing program can be completed in as few as 15 months. Choose one of four convenient start dates: Februar, April, July, August, or November. Take one or two courses each 10-week term, adjusting your course load to the changing demands of your personal and professional life.

Marketing MBA

Select Three of the Following:

MKT-610: Promotions Management
This course addresses the specific activities involved in managing an advertising campaign, including research, media selection, copywriting, layouts and the role of ad agencies.
Prerequisites:
MKT-500
MKT-615: Relationship Selling Strategies
This course allows students the ability to become familiar with the selling environment. A decision making perspective is accomplished through a modular format that consists of the discussion and analysis of basic concepts, identifying critical decision areas and presenting analytical approaches for improved professional selling and sales management initiatives as they apply to customer satisfaction strategies.
Prerequisites:
MKT-500
MKT-620: Consumer Behavior
The course focuses on the consumer market's behavior by investigating the psychological, sociological, economic, and anthropological theoretical and research based influences. Designing effective marketing strategies, using the knowledge of these influences, will be explored.
Prerequisites:
MKT-500
MKT-675: Ethical and Legal Issues in Marketing
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
Prerequisites:
MKT-500
MKT-678: Brand Management
Strong brands are increasingly recognized as one of a company's most valuable assets. Brands create expectations in consumers, and by their nature implicate the company in delivering on those expectations. Therefore, the tasks of creating, building and managing brands are critical success factors for a firm. This course seeks to develop in students an understanding of the theories, models, and strategies that enable a firm to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models. By analyzing cases, and reading and reviewing current business literature, students will gain understanding into how those theories and models translate into strategies and implementations.
Prerequisites:
MKT-500
MKT-690: Corporate Communications
This course provides students with an understanding of contemporary issues facing corporations, including consumerism, environmentalism and globalism, and the role of public relations in helping an organization thrive in its environment. The four-part public relations process of research and fact-finding, planning and programming, implementing and communicating and evaluating is reviewed.

Core Courses

The 10-course online MBA core was developed to help students succeed in today's competitive and diverse business environment. It focuses on providing the functional skill set and broad knowledge base to help you develop practical business strategies and make you a more effective leader.

ACC-500: Managerial Accounting
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
Prerequisites:
MBA-503
ECO-500: Managerial Economics
Managerial economics involves applying economic theory and using the tools of decision science to examine how an organization can achieve its objectives most efficiently in the face of constraints. Background preparation: 6 credit hours in mathematics and 3 credit hours in microeconomics, macroeconomics and statistics or equivalent.
Prerequisites:
QSO-510, MBA-501 and MBA-502
FIN-500: Financial Management
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
Prerequisites:
ACC-500,ACC-510 or ACC-550 and MBA-502
INT-610: Multinational Corporate Environment
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
IT-500: Information Technology
This course focuses on the many ways information technology is incorporated within contemporary organizations and used to achieve a competitive advantage in the national and international marketplace. The interrelationships between information technology, management and organizations are emphasized. Management of the system development process and the tools and methods used to produce quality information systems also are studied. Background preparation: 3 credit hours in information technology or equivalent. IT 500 cannot be taken for credit or as an elective if IT 510 has been completed.
MBA-700: Strategic Management
This course includes the application of learned skills and the testing, distillation and integration of insights gained from previous courses and other sources.
Prerequisites:
FIN-500, OL-500, QSO-510 and IT-500
MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
OL-690: Responsible Corporate Leadership
Students investigate the nature of the environments in which business enterprises conduct their operations in order to determine the actual and desirable levels of attentiveness and responsiveness of business managers to the relationship between the enterprise and society.
QSO-510: Quantitative Analysis for Decision Making
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations. Background preparation: 6 credit hours in mathematics and 3 credit hours in statistics, or the equivalent.
Prerequisites:
MBA-501
QSO-600: Operations Management
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.
Prerequisites:
QSO-510

Foundation Courses

Some students may be required to take foundation courses as prerequisite work for some of the more advanced online MBA material. Students with business related undergraduate degrees are typically exempt from most foundation courses. In most cases, students choosing the elective track are able to apply the credit hours from their foundation courses against the elective requirements.

Contact an Admission Advisor at mba@snhu.edu or 888.387.0861 for more information.

MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
MBA-502: Economics for Business
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
Prerequisites:
MBA-501
MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
MBA-610: Business Law
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
OL-500: Human Behavior in Organizations
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

University Accreditation

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Contact Us
 
Admissions

Phone: 888.387.0861
Email: MBA@SNHU.EDU