Business Education for the Music Industry
At SNHU, your music industry MBA will include a nine-course core, preparing you to navigate the ups and downs of a volatile business world. You will learn effective research strategies, interpersonal communication skills, and a greater business awareness that will equip you to compete in the local and global marketplace.
The four concentration courses at Berklee will dive deeply into the application of business principles and best practices to the music industry:
- Music Business Structures and Strategies - This course is an in-depth look at the structure of the evolving music business and strategies for creating successful business models. It will guide students through the critical areas of the music industry, including publishing and licensing; marketing, promotion and retail; proper utilization of free music; fan funding and other forms of creative revenue for musicians; and new business opportunities.
- Music Marketing Strategies - This course examines the tools and emerging technologies used to generate interest in music, acquire new fans and sell music. The course covers online music marketing - the opportunities available, case studies on how artists are generating interest online, ways to optimize the fan experience and the major differences between online and physical marketing campaigns.
- Music Business Finance - This course teaches students to apply critical tools of financial analysis to leverage talent, assess the potential of music enterprises and drive new music businesses. The course explores nontraditional forms of music funding, such as venture capital and crowdfunding opportunities like Kickstarter.
- Music Business Leadership and Ethics - This course examines music industry leadership scenarios while exploring the characteristics of notable leaders and different leadership approaches. It also explores ethics from a wide variety of industries to gain an understanding about why ethical choices are important and analyzes current issues affecting the music industry, such as the treatment of artists, intellectual property rights, revenue sharing and digital media and distribution.
In this one-of-a-kind online master's in music business program, one of the most affordable in New England, you obtain the knowledge and skills you expect from an MBA program, plus expertise in the music industry. No GMAT or GRE required.
MBA in Music Business
BMB-515: Music Business Structure and Strategies
This course provides an in depth look at the structure of the evolving music business and strategies for creating successful business models. It will guide students through the critical areas of the music industry, including publishing and licensing; marketing, promotion, and retail; proper utilization of free music; fan funding and other forms of creative revenue for musicians; and new business opportunities. By the end of this course, students will have a deep understanding of the pressing issues that all musicians, music industry entrepreneurs, managers, and other music business professionals face in the main segments of the music industry, and how to leverage opportunities that the new business provides.
BMB-630: Music Marketing Strategies
This course takes an in depth look at the tools and emerging technologies used to generate interest in music, acquire new fans, and sell music. The course begins with an introduction to online music marketing - the opportunities available, case studies on how artists are generating interest online, ways to optimize the fan experience, and the major differences between online and physical marketing campaigns. The course examines effective pricing models, third-party distribution options, and product techniques designed to reward fans, while helping to generate a higher net margin. By the end of the course, students produce a fully timed, integrated, and optimized marketing plan that builds up digital touch points, generates interest, and sells music online.
BMB-655: Music Business Finance
In this course, students learn to apply critical tools of financial analysis to leverage talent, assess the potential of music enterprises, and drive new music businesses. The course explores nontraditional forms of music funding, such as venture capital and crowdfunding opportunities like Kickstarter. The course includes three components, roughly equally weighted in time spent per week: 1- financial calculations - music and business examples, 2- money, markets, and the music business, and 3- funding music.
BMB-670: Music Business Leadership and Ethics
Leadership, decision-making, and ethics represent vital foundations for business professionals in the music industry. The course examines the characteristics of notable leaders, leadership approaches, and music industry leadership scenarios. It explores ethics from a wide variety of industries to gain an understanding about why ethical choices are important, and analyzes current issues affecting the music industry, such as the treatment of artists, intellectual property rights, revenue sharing, and digital media and distribution. Students will apply specific decision-making approaches and ethical frameworks toward projects that mirror the real world. They will create a blueprint for sound decision-making, effective leadership, organizational planning, and ethical awareness that they can immediately apply toward advancing their careers.
The online MBA core was developed to help students succeed in today's competitive and diverse business environment. It focuses on providing the functional skill set and broad knowledge base to help you develop practical business strategies and make you a more effective leader.
ACC-500: Managerial Accounting
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
ECO-500: Managerial Economics
Managerial economics involves applying economic theory and using the tools of decision science to examine how an organization can achieve its objectives most efficiently in the face of constraints. Background preparation: 6 credit hours in mathematics and 3 credit hours in microeconomics, macroeconomics and statistics or equivalent.
QSO-510, MBA-501 and MBA-502
FIN-500: Financial Management
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
ACC-500,ACC-510 or ACC-550 and MBA-502
INT-610: Multinational Corporate Environment
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
IT-500: Information Technology
This course focuses on the many ways information technology is incorporated within contemporary organizations and used to achieve a competitive advantage in the national and international marketplace. The interrelationships between information technology, management and organizations are emphasized. Management of the system development process and the tools and methods used to produce quality information systems also are studied. Background preparation: 3 credit hours in information technology or equivalent. IT 500 cannot be taken for credit or as an elective if IT 510 has been completed.
MBA-700: Strategic Management
This course includes the application of learned skills and the testing, distillation and integration of insights gained from previous courses and other sources.
FIN-500, OL-500, QSO-510 and IT-500
MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
QSO-510: Quantitative Analysis for Decision Making
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations. Background preparation: 6 credit hours in mathematics and 3 credit hours in statistics, or the equivalent.
QSO-600: Operations Management
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.
Some students may be required to take foundation courses as prerequisite work for some of the more advanced online MBA material. Students with business related undergraduate degrees are typically exempt from most foundation courses.
Contact an Admission Advisor at firstname.lastname@example.org or 888.387.0861 for more information.
MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
MBA-502: Economics for Business
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
MBA-610: Business Law
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
OL-500: Human Behavior in Organizations
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.
For information on Berklee's online courses, certificate programs, and undergraduate degree offerings, click here.
For information on Berklee College of Music's physical campus in Boston, click here.
For information on Berklee's Master's Degrees on Valencia, Spain, click here.