MBA in Social Media Marketing - Careers

A social media degree is a must-have for marketing jobs

A social media degree sets you apart from other marketing professionals and is a strategic move for professional growth and advancement.  According to the American Marketing Association, businesses are expected to allocate almost 20 percent of their marketing budgets to social media over the next five years while the Marketing Trends 2010 report says that 72 percent of marketing executives are working for companies that are planning social media initiatives for the coming year.  Job opportunities in Marketing are expected to increase by nearly 15% over the next eight years according to the Department of Labor's Bureau of Labor Statistics. Graduates with social media marketing education who have the skills and experience to leverage this medium will be well-positioned to land the lion’s share of these jobs

SNHU graduates with a social media degree will know how to leverage the potential of social media marketing and will be able to work nearly everywhere. Available positions will include:

  • Social media marketer
  • Social media consultant
  • Content strategist
  • SEO strategist
  • Internet marketer
  • Marketing analyst

Social Media - Job Titles and Career Resources

From style and strategy guides to social media job descriptions to industry leading blogs, the SNHU faculty leverages a wide variety of resources to refine the education we provide in the ever-evolving social media industry. Careers in consulting, strategy and analysis are all at the forefront of social media marketing and opportunities to use the skills that SNHU’s MBA teaches abound in a wide variety of job roles. The resources on this page, along with the SNHU’s curriculum, can serve as guideposts as you navigate the social media marketing landscape, and will show you how an education in it can give you the advantage you need in today’s business world.


140 Characters, A Style Guide for the Short Form
Dom Sagolla. Foreword by Jack Dorsey, Co-Founder of Twitter
Copyright 2009, John Wiley & Sons, Inc., Hoboken, NJ

Social Media Marketing, An Hour a Day
Dave Evans. Foreword by Susan Bratton, Chair Emeritus, Ad:Tech Expositions
Copyright 2008,Wiley Publishing, Inc., Indianapolis, IN

The Social Media Bible - Tactics,Tools & Strategies for Business Success
Lon Safko and David K. Brake
Copyright 2009, John Wiley & Sons, Inc., Hoboken, NJ


Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses

New Web Trends: Social Media and SEO


Wikipedia's Alphabetical List of All Social Media Sites
Social Media and Internet Marketing Blog

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