MA in Communication - Curriculum

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Why a Master's in Communication Online Degree?

In the master's in Communication online degree program, you will develop media, marketing, branding and public relations skills that a wide range of industries need today. You will graduate prepared to adopt and use future communication innovations for the benefit of your employers and yourself.

The 12-course (36-credit) degree program requires seven core courses and four specialized courses. In the final capstone course, you will use what you have learned to strategize and execute a real-life communication campaign of your choice. All coursework is completed 100-percent online.

Master's in Communication Online Courses

COM 500 Communication, Media & Society
Tweets, blogs, comments and posts. Your communications reach out to the world and can touch everyone. #globalinfluence #starthere

COM 510 The Vantage Point: Knowledge and New Media
If the new media landscape is open and free, then who is responsible for the integrity of the information? #reliablesources #originalthinking

COM 530 Law & Ethics: A Line in the Sand
New media shook communications to its core and turned legal and ethical matters on their heads. #firstamendment #righttoprivacy

COM 540 Second Self: Identity & Personal Brands
Would you want to have lunch with you? Or hire you? Your online self matters—because everyone is looking. #whatsonyourfacebook #picsr4ever

COM 600 Communication for Leadership
Do your words win hearts? Build bridges? Inspire action? Discover the leadership link at work and in life. #framethediscussion #takecontrol

COM 610 More than Words: Communication by Design
Life moves fast. Images communicate just as fast. Use them thoughtfully and effectively. #worth1Kwords #thinkvisual

COM 620 Strategic Communication in a New Age
Mass communication is now in everyone’s hands. Use it responsibly and responsively to convince and persuade. #political #supportyourcause

COM 690 Communication Capstone
Good job on the coursework. Now use what you have learned in an intensive, in-depth, “live” assignment. #showyourstuff #bigfinish

Choose either a Concentration or any four of the electives below:

Health Communication Concentration Courses

COM 575 eHealth and Technology
Control the messages on social media, mass media and the wild Web-people’s health can depend on it.  #whatdoyoureallyknow #healthyself

COM 576 Health Communication and Culture
Can you speak diversity? Navigate across cultural currents to get vital information seen and heard. #sensitiveareas #factswithrespect

COM 577 Healthcare Ethics
From privacy issues to public policy, communication integrity is critical to healthcare organizations. #firstdonoharm #responsibility

COM 578 Contemporary Public Policy and Strategy
You may write it, or you may respond to it - but you must be fluent in the language of legislation and regulation. #makeitclear #impartial

Public Relations Concentration Courses

COM 555 Reputation Management: Building a Brand
Global reach = a world of new concerns. Build and protect a brand and its value in our social-media age. #imageiseverything #1stepahead

COM 556 Spread the Word: Social Media Practices
Whether it is for a product, an event or a cause, use technology to bring people over to your side. #socialbuzz #trendingup

COM 557 Crisis Communication in a 24/7 World
Stuff happens, but you can control what happens afterward. Arm yourself with PR survival skills. #rapidresponse #spincontrol

COM 558 Integrated PR Campaigns & Measurement
Time to put what you have learned into action. Design, manage, measure and modify complete, integrated campaigns. #thetotalpicture #PRFTW

New Media & Marketing Concentration Courses

COM 565 Communication with Media Technology
How have technology and culture shaped modern media? Why do some platforms take off and others, not so much? #changeisgood #media=message

COM 566 Pen to Platform
You can write persuasively, but can you persuade on all the different media platforms (one size does not fit all)? #thewritestuff #keywords

COM 567 Digital Tools & Teams
All the apps in the world are no substitute for human collaboration. Learn how to assemble an effective media team. #peoplepower #1+1=3

COM 568 New Media Campaign Design & Marketing
Create your campaign, launch it, manage it, measure it and respond when it trends up. Or down. #youreincommand #mediamaster

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