MA in Communication - New Media & Marketing

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NewMediaMarketing

Open Yourself to Opportunity with a Master's in New Media & Marketing

There will always be something "new" about "new media." The Master of Arts in Communication with a concentration in New Media & Marketing prepares you to harness rapidly evolving media technologies to take the lead and stay on top in your profession.

By earning the master's in New Media and Marketing online degree, you position yourself strongly in growing communication fields.

  • For example, the Bureau of Labor Statistics estimates a 14% increase in employment for advertising, promotions and marketing managers through 2020.

Current new media and marketing professionals, or those seeking to explore these expanding fields, can advance their careers significantly with the knowledge and skills they gain from the master’s in New Media and Marketing online degree.

This 36-credit program begins with seven core courses, four specialized courses below, and a capstone.

New Media & Marketing Concentration Courses

COM-565: Communication with Media Technology
Media technologies are changing so rapidly that those currently designated as 'new' could become obsolete before the impact to the communication field is even fully understood. Communication professionals must seek to understand the catalysts of technological changes by conceiving of them as products of the values and assumptions held by the societies that create them. This course is focused on how new media technologies have developed, how they might modify previous understandings of the relationship between technology and culture, and how they have shaped industries (particularly media industries) today. Students will investigate the practical aspect of various technologies of interest in order to become more savvy consumers and critics of emerging media tools and resources.
Prerequisites:
COM-500 or COM-510
COM-566: Pen to Platform
A corollary to and resulting challenge of new media technology is the need for messages that are applicable and effective in a myriad of different contexts. In this course, students will craft and structure written work so that it may be more easily translated to different platforms. Different writing processes, such as information mapping, will be employed to demonstrate new ways of thinking about information. Students will apply best practices for effectively communicating across different media and actualizing varied communication in their writing.
Prerequisites:
COM-500 or COM-510
COM-567: Digital Tools and Teams
Although modern technology empowers the individual to do far more with limited resources than ever before, it is certainly impossible to live and work in a vacuum in today's globalized society. Striking the balance between DIY, collaboration, and contracting help requires adept decision making and project management that must be rooted in the overall strategy and mission of the communication plan. In this course, students will explore and employ the practical resources, tools, economics, and logistics of new media and marketing. Additionally, students will determine and practice effective means for utilizing diverse networks of colleagues, mentors, clients, and critics to shape their media strategies.
Prerequisites:
COM-500 or COM-510
COM-568: New Media Campaign Design & Marketing
Developing and executing a new media campaign requires the integration of skills, strategies, and tactics to create a cohesive, dynamic whole. Similarly, this course integrates components from previous coursework by addressing topics such as the life cycle of the campaign, campaign management strategies, effective tracking and measurement, and making modifications based on data analysis. Students will evaluate past successful and unsuccessful campaigns in order to glean and substantiate best practices in campaign design and execution. Finally, students will create structured components of new media campaigns in order to prepare for the critical assessment in the capstone course.
Prerequisites:
COM-500 and COM-510

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options.  Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.

Additional requirements:

  • Undergraduate degree (can be in a discipline outside of the intended MA degree program).
  • Statement of Purpose: 200-500 words explaining why you wish to enter the program.
  • Writing Sample:  Minimum 3-5 pages (i.e. research paper, creative work, critical analysis of a literary piece, or work from previous academic studies).
      Business or professional writing is also acceptable.
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Phone: 888.387.0861
Email: enroll@snhu.edu