Open Yourself to Opportunity with a Master's in New Media & Marketing
There will always be something "new" about "new media." The Master of Arts in Communication with concentration in New Media & Marketing prepares you to harness rapidly evolving media technologies to take the lead and stay on top in your profession.
By earning the master's in New Media and Marketing online degree, you position yourself strongly in growing communications fields.
- For example, the Bureau of Labor Statistics estimates a 14% increase in employment of advertising, promotions, and marketing managers in the decade ending in 2020.
Current new media and marketing professionals, or those seeking to explore these expanding fields, can advance their careers significantly with the knowledge and skills they gain from the master’s in New Media and Marketing online degree.
This 36-credit program begins with seven core courses, four specialized courses below, and a capstone.
New Media & Marketing Concentration Courses
COM 565 Communication with Media Technology
How have technology and culture shaped modern media? Why do some platforms take off and others, not so much? #changeisgood #media=message
COM 566 Pen to Platform
You can write persuasively, but can you persuade on all the different media platforms (one size does not fit all)? #thewritestuff #keywords
COM 567 Digital Tools & Teams
All the apps in the world are no substitute for human collaboration. Learn how to assemble an effective media team. #peoplepower #1+1=3
COM 568 New Media Campaign Design & Marketing
Create your campaign, launch it, manage it, measure it and respond when it trends up. Or down. #youreincommand #mediamaster
Admission Requirements for the
Master’s in Communication
Please submit the following:
- Statement of Purpose: A 500-word essay that addresses your interest in the communication field and defends a position on the impact that technology has had, and will continue to have, on the field.
- A professionally written writing sample from your field or previous educational studies (i.e. editorial story, press release, research paper, communication plan, etc). Sample must be 2-5 pages, double-spaced, with citations as needed. Analysis, research, technical writing and business writing are also acceptable.