Take your place in a fast-growing field with a Public Relations Degree.
In a 24/7 world, the scrutiny never stops. The Master of Arts in Communication with a concentration in Public Relations allows you to immerse yourself in technology and tactics that show brands in their best light and keep them there.
Current PR professionals, or those seeking to explore this burgeoning field, can advance their careers with the knowledge and skills they gain from a public relations degree. As media has grown ever more pervasive, the demand for adept PR professionals has grown with it.
- For example, the Bureau of Labor Statistics estimates a 23% employment increase in public relations in the decade ending in 2020. That’s a faster growth rate than the average for all occupations.
This 36-credit program begins with seven core courses, four specialized courses below, and a capstone.
Public Relations Concentration Courses
COM 555 Reputation Management: Building a Brand
Global reach = a world of new concerns. Build and protect a brand and its value in our social-media age. #imageiseverything #1stepahead
COM 556 Spread the Word: Social Media Practices
Whether it is for a product, an event or a cause, use technology to bring people over to your side. #socialbuzz #trendingup
COM 557 Crisis Communication in a 24/7 World
Stuff happens, but you can control what happens afterward. Arm yourself with PR survival skills. #rapidresponse #spincontrol
COM 558 Integrated PR Campaigns & Measurement
Time to put what you have learned into action. Design, manage, measure and modify complete, integrated campaigns. #thetotalpicture #PRFTW
Admission Requirements for the
Master’s in Communication
Please submit the following:
- Statement of Purpose: A 500-word essay that addresses your interest in the communication field and defends a position on the impact that technology has had, and will continue to have, on the field.
- A professionally written writing sample from your field or previous educational studies (i.e. editorial story, press release, research paper, communication plan, etc). Sample must be 2-5 pages, double-spaced, with citations as needed. Analysis, research, technical writing and business writing are also acceptable.