International MBA in Internet Marketing

What will this cost?
 

See Graduate Program Costs

or Use our Net price calculator to see how affordable a degree at SNHU really is.

Gain the marketing skills you need to thrive in the today's digital business world with Southern New Hampshire University's International Internet Marketing MBA online degree program. Designed for professionals who want to complement traditional MBA training with a focused examination of how to reach target markets through new media, the International Internet Marketing MBA online program explores areas such as social media, search engine optimization and email marketing.

In addition to the focused study of Internet marketing, the International MBA in Internet Marketing promotes a thorough understanding of how business is conducted globally. This includes an examination of how external factors such as politics, international law, economic policies, regulatory systems and cultural beliefs influence decision making, and how to direct and manage multinational business operations effectively despite these differences.

Learn how to:

  • Develop and execute successful Internet marketing strategies.
  • Create data-driven campaigns that are optimized to increase conversion rates.
  • Target messaging and user experiences to mobile audiences.
  • Take advantage of digital marketing channels, such as video, email, social media and mobile platforms.
  • Engage audiences directly, measuring and reacting to their responses in real time.
  • Develop a deep understand of how to leverage Internet marketing automation technologies.
  • Understand the impact of international economic, social and political relationships on corporations.
  • Develop relationships within international markets and improve international competitiveness.

Advantages of the International MBA
Online Program

Affordable - With some of the most affordable International MBA online programs around, SNHU offers extraordinary value.
Accredited - SNHU's International MBA online programs are accredited by seven governing agencies, including the New England Association of Schools and Colleges, the Accreditation Council for Business Schools and Programs.
A respected, award-winning university - Fast Company recently named SNHU 12th in its 2012 World’s 50 Most Innovative Companies list.
Research opportunities - Take advantage of our International Business Modeling Laboratory for quantitative and technical research activities.
No admission testing - No GMAT or GRE required.
Speed - Earn your International MBA in as few as 15 months by taking two International MBA online courses per 10-week term.
Experienced faculty - International MBA online classes are taught by faculty with advanced degrees and extensive international experience who deliver a dynamic curriculum.

Curriculum

The International Internet Marketing MBA online degree is a 39-credit program consisting of 10 core International MBA courses and three specialized Internet Marketing courses. Because the professors bring decades of experience to the online classroom, you'll learn about the issues, trends and challenges Internet marketers are facing today.

Internet Marketing Concentration

The Internet Marketing Concentration consists of three specially selected courses designed to add an additional layer of expertise in this specialized field.

MKT-625: Strategic Internet Marketing
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
MKT-635: Websites and SEM/SEO
This course will provide an introductory overview into the world of search engine marketing (SEM) and search engine optimization (SEO). SEM/SEO strategies will be discussed in detail as students learn the benefits and pitfalls of search marketing and how marketers can use it as a viable tool for reaching customers.
MKT-645: Online Marketing Channels
This course will expose students to online marketing channels, such as, social media platform and players, and measurement and analysis. Marketing channels such as internet display advertising, remarketing, email marketing, affiliate marketing, mobile marketing, video marketing, virtual worlds, gaming, and public relations will also be examined.

International MBA Curriculum - Core Courses

The 10-course International MBA core was developed to help students succeed in today's competitive and diverse business environment. Although topics are based loosely around a traditional MBA, course content is primarily focused on developing the skill set and strategic advantage to lead companies that do business globally.

ACC-500: Managerial Accounting
Students in this course study the accumulation of accounting information. The internal use of accounting for management planning, control and decision-making is emphasized. Background preparation: 6 credit hours of accounting or equivalent. Note: ACC 500 cannot be taken for credit or as an elective if ACC 510 has been completed.
Prerequisites:
MBA-503
FIN-500: Financial Management
This course is a study of financial decision- making in a firm, including its relationship to financial markets and institutions. Background preparation: 6 credit hours in economics.
Prerequisites:
ACC-500, ACC-510 or ACC-550 and MBA-502
INT-601: Global Entrepreneurship
This course explores the entire process of engaging in entrepreneurial activities in the global arena. The course covers in detail five essential areas of business development in the global market: Fundamentals and Identifying Opportunities, Valuation and Risk Management, Mobilizing Resources, Managing Contingencies and Changing Contexts, and Growth, Harvesting and Exit of businesses. Each of these areas will be covered in detail and supported with actual global case studies to enhance the learning of concepts. Students will test their skills by researching the creation of a global company.
INT-610: Multinational Corporate Environment
This course is a survey of economic, social and political relationships among and within nations, and their impacts upon corporations that operate in an international context.
INT-620: Multinational Corporate Finance
This course is a study of the problems of financing and reporting international operations. The evaluation of risk and funding strategies in international monetary relationships are emphasized.
INT-640: Multinational Market Strategies
This course involves the study of the issues involved in identifying developing relationships with international markets.
INT-650: International Trade and Competitiveness
Students in this course examine the conceptual and practical aspects of international trade and competitiveness. Theories of international trade, commercial policies and ways to improve international competitiveness are studied.
INT-660: International Negotiations
The issues and problems inherent in conducting business across different cultures are examined in this course. Students develop skills and strategies needed for effective negotiation with people from different cultures and societies.
INT-700: Multinational Business Strategy
This is a capstone course for the international business certificate. The course integrates various aspects of international business and focuses on the formulation of international business strategy. Case studies that cut across various functional disciplines are emphasized.
Prerequisites:
INT-610
QSO-635: International Supply Chain Management
The U.S. economy is becoming increasingly global in nature. We are marketing and distributing more products in foreign nations, locating plants and other facilities internationally, and are buying from foreign companies. This course provides a comprehensive understanding of the supply chain management function related to the international environment in terms of business/cultural customs, legal considerations, purchasing strategies, financial aspects, and international distribution.
Prerequisites:
MBA-501

International MBA Curriculum - Foundation Courses

Some students may be required to take foundation courses as prerequisites for more advanced IMBA material. Students with business-related undergraduate degrees typically are exempt from most foundation courses. In many cases, students choosing the electives track are able to apply credit hours from their foundation courses against their elective requirements.

Please speak to an admission advisor for more information.

MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
MBA-502: Economics for Business
This course is intended to provide the student with a concisely focused yet rigorous introduction to both micro- and macroeconomic theory needed at the foundational level of a graduate degree program. Some of the topics to be addressed include: market behavior; demand theory and related elasticity concepts; production and cost theory; managerial decision-making in perfectly competitive and imperfectly competitive markets; GDP determination; unemployment and inflation; and fiscal and monetary policy.
Prerequisites:
MBA-501
MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.
MBA-610: Business Law
This course focuses on the theory and application of business regulations and the laws of contracts, agency, property and business organizations. Background preparation: 3 credit hours in business law or the equivalent.
OL-500: Human Behavior in Organizations
This course is a study of individuals and groups and their interaction. Students examine theories of motivation, communication, leadership, power and change with practical relation to contemporary issues. They also study organizations for key design variables and reward systems aimed at improved performance and organizational efficiency through employee motivational programs, participative management and cooperative decision making.

Admission Information

Offered: Online

Start dates: The International MBA program starts four times per year.

International MBA Online Admission Information:
International MBA acceptance decisions are made on a rolling basis. You may apply at any time; most students receive a decision within a few days of submitting all the materials. To apply:

  • Contact an admission advisor (mba@snhu.edu or 888.387.0861) who can provide you with more information and help you determine which options are right for you.
  • Complete the SNHU online graduate application.

International Students

International students who require a visa to study in the U.S. should contact our International Admission office at international@snhu.edu or 603.645.9629.

Affordable and Accredited

Southern New Hampshire University is at the leading edge of online education, with high-quality online degree programs that have won regional and national awards. SNHU is a fully accredited, private, respected institution with more than 80 years of experience graduating highly successful business leaders and professionals. Earn an International MBA online from a university that you and your employer can be proud of, for less than you might expect.

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options.  Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.

Candidates are also required to submit a resume.

Contact Us
 
Admissions

Phone: 888.387.0861
Email: MBA@SNHU.EDU