Learn how marketing professionals use advertising, communications, PR and branding techniques to connect with target markets around the world with an International Marketing MBA online degree from Southern New Hampshire University. The International Marketing MBA online program explores the important role that marketing plays on a company’s bottom line. Taught by marketing and business experts who have global connections, this International MBA online program combines best practices in marketing and business to provide the comprehensive training multinational corporations and agencies are looking for.
In addition to the focused study of marketing, the International MBA in Marketing promotes a thorough understanding of how business is conducted globally. This includes an examination of how external factors such as politics, international law, economic policies, regulatory systems and cultural beliefs influence decision making, and how to direct and manage multinational business operations effectively despite these differences.
Learn how to:
- Use research, specific media and targeted copy and design to manage promotional campaigns.
- Understand consumer behavior and how it relates to effective marketing strategies.
- Create, build and manage a brand.
- Take an analytical approach to selling in relation to customer satisfaction.
- Use communications to connect with target markets and spark them to take action.
- Understand the impact of international economic, social and political relationships on corporations.
- Develop relationships within international markets and improve international competitiveness.
Advantages of the International MBA
Online Program
Affordable - With some of the most affordable International MBA online programs around, SNHU offers extraordinary value.
Accredited - SNHU's International MBA online programs are accredited by seven governing agencies, including the New England Association of Schools and Colleges, the Accreditation Council for Business Schools and Programs and the European Council for Business Education.
A respected, award-winning university - Fast Company recently named SNHU 12th in its 2012 World’s 50 Most Innovative Companies list.
Research opportunities - Take advantage of our International Business Modeling Laboratory for quantitative and technical research activities.
No admission testing - No GMAT or GRE required.
Speed - Earn your International MBA in as few as 21 months by taking two International MBA online courses per 11-week term.
Experienced faculty - International MBA online classes are taught by faculty with advanced degrees and extensive international experience who deliver a dynamic curriculum.
Curriculum
The International Marketing MBA online is a 39-credit program consisting of 10 core International MBA online courses and three specialized marketing courses. Because the professors bring decades of experience to the online classroom, you'll learn about the issues, trends and challenges marketing professionals are facing today.
International MBA Online Core Courses
The 10-course International MBA core was developed to help students succeed in today's competitive and diverse business environment. Although topics are based loosely around a traditional MBA, course content is primarily focused on developing the skill set and strategic advantage to lead companies that do business globally.
ACC 500 Managerial Accounting
FIN 500 Financial Management
QSO 635 International Supply Chain Management
INT 601 Global Entrepreneurship
INT 610 Multinational Corporate Environment
INT 620 Multinational Corporate Finance
INT 640 Multinational Marketing Strategies
INT 650 International Trade and Competitiveness
INT 660 International Negotiations
INT 700 Multinational Business Strategy - Capstone
Marketing Concentration Courses
The Marketing concentration consists of three specially selected courses designed to add an additional layer of expertise in this specialized field.
Choose three of the following:
MKT 610 Promotions Management
MKT 615 Relationship Selling Strategies
MKT 620 Consumer Behavior
MKT 675 Ethical and Legal Issues in Marketing
MKT 678 Brand Management
MKT 690 Corporate Communications
International MBA Foundation Courses
The following foundation courses are prerequisites for some of the more advanced IMBA material. Students with business-related undergraduate degrees are typically exempt from most foundation courses.
MBA 501 Mathematics and Statistics for Business
MBA 502 Economics for Business
MBA 503 Financial Reporting and Analysis
MBA 610 Business Law
OL 500 Human Behavior in Organizations
Admission Information
Offered: Online
Start dates: The International MBA program starts four times per year.
International MBA Online Admission Information:
International MBA acceptance decisions are made on a rolling basis. You may apply at any time; most students receive a decision within a few days of submitting all the materials. To apply:
- Contact an admission advisor (mba@snhu.edu or 800.207.5325) who can provide you with more information and help you determine which options are right for you.
- Complete the SNHU online graduate application.
International Students
International students who require a visa to study in the U.S. should contact our International Admission office at international@snhu.edu or 603.645.9629.
Affordable and Accredited
Southern New Hampshire University is at the leading edge of online education, with high-quality online degree programs that have won regional and national awards. SNHU is a fully accredited, private, respected institution with more than 80 years of experience graduating highly successful business leaders and professionals. Earn an International MBA online from a university that you and your employer can be proud of, for less than you might expect.