Discover how to harness the power of social media and make yourself an invaluable marketing professional with an International Social Media Marketing MBA from Southern New Hampshire University. This focused International MBA online degree — which is taught by business and social media experts — explores how to use social media tools such as Twitter, Facebook and LinkedIn to develop lasting relationships with customers. Anchored by a strong base of applied business theory, the International Social Media Marketing MBA program offers students an excellent opportunity to gain a unique set of analytical and technical skills that a growing number of companies around the world need.
In addition to the focused study of social media, the International MBA in Social Media Marketing promotes a thorough understanding of how business is conducted globally. This includes an examination of how external factors such as politics, international law, economic policies, regulatory systems and cultural beliefs influence decision making, and how to direct and manage multinational business operations effectively despite these differences.
Learn how to:
- Develop and execute successful social media marketing strategies that integrate with overarching marketing plans.
- Apply market research to create more effective campaigns, improve and optimize products and generate leads.
- Develop target messaging to reach increasingly mobile audiences who put stock in what their "friends" do and say.
- Explore the possibilities and limitations of various social media.
- Apply and adapt basic and advanced marketing strategies to construct and critically evaluate social media texts, their impact and their practical use in marketing contexts.
- Examine the general strategic uses of social media for advertising, marketing, public relations, journalism, and civic and political participation.
- Understand the impact of international economic, social and political relationships on corporations.
- Develop relationships within international markets and improve international competitiveness.
Advantages of the International MBA
Online Program
Affordable - With some of the most affordable International MBA online programs around, SNHU offers extraordinary value.
Accredited - SNHU's International MBA online programs are accredited by seven governing agencies, including the New England Association of Schools and Colleges, the Accreditation Council for Business Schools and Programs and the European Council for Business Education.
A respected, award-winning university - Fast Company recently named SNHU 12th in its 2012 World’s 50 Most Innovative Companies list.
Research opportunities - Take advantage of our International Business Modeling Laboratory for quantitative and technical research activities.
No admission testing - No GMAT or GRE required.
Speed - Earn your International MBA in as few as 21 months by taking two International MBA online courses per 11-week term.
Experienced faculty - International MBA online classes are taught by faculty with advanced degrees and extensive international experience who deliver a dynamic curriculum.
Curriculum
The International Social Media Marketing MBA degree is a 39-credit program consisting of 10 core International MBA online courses and three specialized Social Media Marketing courses. Because the professors bring decades of experience to the online classroom, you'll learn about the issues, trends and challenges social media professionals are facing today.
International MBA Online Core Courses
The 10-course International MBA core was developed to help students succeed in today's competitive and diverse business environment. Although topics are based loosely around a traditional MBA, course content is primarily focused on developing the skill set and strategic advantage to lead companies that do business globally.
ACC 500 Managerial Accounting
FIN 500 Financial Management
QSO 635 International Supply Chain Management
INT 601 Global Entrepreneurship
INT 610 Multinational Corporate Environment
INT 620 Multinational Corporate Finance
INT 640 Multinational Marketing Strategies
INT 650 International Trade and Competitiveness
INT 660 International Negotiations
INT 700 Multinational Business Strategy - Capstone
Social Media Marketing Concentration Courses
The Social Media Marketing concentration consists of three specially selected courses designed to add an additional layer of expertise in this specialized field.
MKT 555 Social Media
MKT 655 Social Media Marketing Strategy
MKT 666 Social Media Marketing Campaigns
International MBA Foundation Courses
The following foundation courses are prerequisites for some of the more advanced IMBA material. Students with business-related undergraduate degrees are typically exempt from most foundation courses.
MBA 501 Mathematics and Statistics for Business
MBA 502 Economics for Business
MBA 503 Financial Reporting and Analysis
MBA 610 Business Law
OL 500 Human Behavior in Organizations
Admission Information
Offered: Online
Start dates: The International MBA program starts four times per year.
International MBA Online Admission Information:
International MBA acceptance decisions are made on a rolling basis. You may apply at any time; most students receive a decision within a few days of submitting all the materials. To apply:
- Contact an admission advisor (mba@snhu.edu or 800.207.5325) who can provide you with more information and help you determine which options are right for you.
- Complete the SNHU online graduate application.
International Students
International students who require a visa to study in the U.S. should contact our International Admission office at international@snhu.edu or 603.645.9629.
Affordable and Accredited
Southern New Hampshire University is at the leading edge of online education, with high-quality online degree programs that have won regional and national awards. SNHU is a fully accredited, private, respected institution with more than 80 years of experience graduating highly successful business leaders and professionals. Earn an International MBA online from a university that you and your employer can be proud of, for less than you might expect.