MS in Marketing - Curriculum

Student; On Campus
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Lucretia Joy '07

Enjoy Ultimate Flexibility by Taking Marketing Classes Online or On-Campus

When choosing the school for marketing that is right for you, it is important to find a comprehensive marketing master's degree online curriculum that also offers flexibility and convenience in scheduling. Southern New Hampshire University's MS in Marketing curriculum is a 36-credit program that enables you to take marketing classes online, on-campus or both - whatever best fits your schedule. You can earn your degree in just 15 months if you take two courses per 10-week term.

Required Courses

Total Credits Required: 36 minimum

INT-640: Multinational Market Strategies
This course involves the study of the issues involved in identifying developing relationships with international markets.
MKT-500: Marketing Strategies
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
MKT-620: Consumer Behavior
The course focuses on the consumer market's behavior by investigating the psychological, sociological, economic, and anthropological theoretical and research based influences. Designing effective marketing strategies, using the knowledge of these influences, will be explored.
MKT-630: Market Research
This course addresses the identification of the value of research and the problem to be resolved. Numerous mathematical analysis techniques and research design issues are incorporated.
MKT-500 and QSO-510
MKT-675: Ethical and Legal Issues in Marketing
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
QSO-510: Quantitative Analysis for Decision Making
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations. Background preparation: 6 credit hours in mathematics and 3 credit hours in statistics, or the equivalent.

Marketing Electives

Choose any six (6) courses with the MKT prefix to satisfy the Marketing Electives requirement (or select any four (4) courses with the MKT prefix and select two (2) from the list below):

INT-655: Understanding Emerging Markets
This course is designed to provide a unique international business experience to students through an experiential learning process structured around a required international field trip. The course combines an online preparation stage where students theoretically examine the forces underlying political and economic dynamics in emerging markets with a live case study conducted through a field trip to one or two designated emerging market economies. Through an in depth analysis of cultural, political and economic factors encapsulated in these two stages, students will learn about critical strategic issues and operating challenges as well as business conditions of emerging markets and develop perspectives on managerial issues and gain essential skills for success.
IT-503: Digital Commerce and eBusiness
This course is a comprehensive survey of the principles, techniques and implications of digital commerce and e-business. It covers the entire spectrum of Web-centric forms of communication and trade amongst commercial, industrial, institutional, governmental, employee and consumer participants and partners. Important areas such as e-business models, security, privacy and ethics are covered along with the major Internet tools and architecture behind digital commerce. Students use a Web development tool to build and post a site and learn what an organization must do to effectively use e-commerce to achieve a competitive advantage.
IT-500 or IT-510 or permission of instructor
QSO-600: Operations Management
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.
QSO-630: Supply Chain Management
This course analyses the role and activities of those involved in supply chain management decision making. It emphasizes the importance of transportation planning, inventory control, warehouse management, development of customer service standards, and procurement in the design and operation of supply and distribution systems. The importance of information systems and the internet in supporting such activities is also discussed. Special attention is given to the close working relationships with managers in other functional areas including information systems, marketing, and international operations.
SPT-608: Sport Marketing and Media
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.

Foundation Course(s)

For those who do not meet the minimum requirements, the following courses may be required:

MBA-501: Mathematics and Statistics for Business
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...

Contact Us

Phone: 888.387.0861