MS in Sport Management - Athletic Administration

What will this cost?

See Graduate Program Costs

or Use our Net price calculator to see how affordable a degree at SNHU really is.

Faculty; On Campus
Learn more
Doug Blais '88 and '90
Online MS in Sport Management: Athletic Administration Certificate from SNHU

Go Pro

Direct your passion for sports into a full-time career with an online MS in Sport Management with an integrated Athletic Administration graduate certificate. This unique program gives you the opportunity to earn two specialized credentials that can help you enter the field of sport business or enhance your resume with additional skills that you can use to advance in your career path.

Topics of study include organizational design, public policy, labor relations, collective bargaining, marketing and media relations. Whether you hope to break into professional sports administration or see yourself running the athletics program at a school or community organization, this 36-credit master’s degree program coupled with the Athletic Administration graduate certificate combines training in athletic administration theory with application in a real-world setting through a required internship. Earn both credentials within 36-credits by taking the prescribed Athletic Administration certificate courses below.

Founded more than 25 years ago, Southern New Hampshire University’s online MS in Sport Management is one of the most established and prestigious programs in the U.S. and one of just a few accredited sport management programs in New England.

Apply Athletic Administration Training in a Real-World Setting

This specialized certificate combined with the online MS in Sport Management provides a strong foundation on which to break into or grow your career in athletic administration. Through internships, you will be able to apply what you learn in a real-world work environment of your choosing. This will not only give you demonstrated experience that you can put on your resume, it will also allow you to better understand how topics that you explore in the classroom take place in the real world.

Athletic Administration Careers Poised for Growth

According to the U.S. Bureau of Labor Statistics, employment of education administrators - a category into which athletic administration falls - is expected to grow by about 8 percent between 2008 and 2018. The flexibility of this degree enables you to apply it toward sports-related careers in areas such as marketing, sales and public relations, to help you get your foot in the door.

Graduates of our sport management program have worked for a variety of organizations including the Boston Celtics, Red Bull, the U.S. Olympic Committee and Reebok.

Athletic Administration Certificate Courses

SPT-510: Sport and Society
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
SPT-512: Principles in Athletic Administration
This course provides the graduate student with an overview of the role and responsibilities of intercollegiate athletics; human resources; finance; governance; operations and the management, planning, organization and administration of interscholastic and recreational athletics.
SPT-608: Sport Marketing and Media
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
SPT-612: Advanced Topics/Athletic Administration
This course is designed to examine the current issues facing interscholastic athletic administrators. Information regarding the various components and activities in the organization and administration of athletic programs for prospective athletic administrators will be covered; including: recruitment, governance, compliance, and current research literature and research methods appropriate for administration athletics.

SPT ELE - Students may select one Sport Management elective

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options.  Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.

Candidates are also required to submit a resume.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...

Contact Us

Phone: 888.387.0861