MS in Sport Management - Curriculum

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Doug Blais '88 and '90

Discover Sport Management Courses Taught by Sports Management Professionals

The Master of Science in Sport Management courses provide the necessary interdisciplinary business skills you will need to succeed in today’s ultra-competitive market. From research methods to management of sports organizations to sport marketing and media, the sports management curriculum helps bridge the gap between theory and application in the real world, so you leave with a practical tools you can immediately use in the workplace.

Southern New Hampshire University’s MS in Sport Management is a 36-credit-hour program conveniently offered on campus and online, which you can attend part time or full time. The sports management curriculum includes a required internship, supervised by a faculty member that allows you to gain invaluable hands-on experience in an actual work environment. The program also provides flexibility by allowing you to choose five electives, which can all be sports management courses.

Sport Management (MS) Required Courses

SPT-501: Research Methods in Sport Management
This course examines the methods and techniques used in research in sport management and the sport industry. Including the basic aspects of reading, evaluating, and writing research; this course will explore the concepts developed in relevant literature as they apply to sport management. Topics include problem selection, literature review, instrumentation, methodology, statistical issues, and types of research in physical activity.
SPT-510: Sport and Society
Students investigate the interrelationships between sport, culture and society in an attempt to better understand the role and function of sport in contemporary society. Students receive a broad overview of selected socio-cultural factors that influence participation in sports. Major ethical issues of sport in society will be explored.
SPT-565: Internationalization of Sport Business
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
SPT-600: Management of Sport Organizations
This course focuses on the application of management concepts and theories to sports organizations and the sports industry. It includes issues of organizational design, public policy, labor relations, collective bargaining, ethical issues in sport and the globalization of the sports industry.
SPT-608: Sport Marketing and Media
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
SPT-700: Seminar in Sport Management
This course covers the development of sport administration principles through analysis of specific issues and problems. A seminar format is used to integrate material from previous courses and allow students to focus on their areas of interest.
SPT-501, SPT-565, SPT-600, SPT-608 and MBA-503 or
SPT-710: Internship
Internships are available for graduate students to enhance their educational experiences through appropriate, work-oriented activities in selected environments.

SPT ELE - Students may select three (3) graduate Sport Management electives
BUS/SPT ELE - Students may select two (2) additional graduate Business or Sport Management electives

Foundation Courses

Course may be waived if satisfied in an undergraduate program, or may count towards one of your electives.

MBA-503: Financial Reporting and Analysis
This course is designed to help future business leaders across all functional areas appreciate and understand the rules and regulations, processes and procedures, and significance of financial accounting statements and reports. It provides a balanced presentation between how statements are prepared and, more importantly, how to analyze these statements and footnotes to assess a company's performance within the industry and management's performance within a particular company. New government regulations have made the integrity and quality of financial accounting information everyone's responsibility. This course will help future business leaders conduct better internal audits, improve forecasts and valuations, and make better management decisions.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...

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