MS in Sport Management - International
Sport Management

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Doug Blais '88 and '90

Raise Your Game

Learn how the business of sports is growing internationally and opening up new opportunities for trained, versatile management professionals with an online MS in Sport Management with an integrated graduate certificate in International Sport Management. Learn about the globalization of sports and its worldwide impact. You will explore how licensing, technology, ethics, economic risks, cultural differences, governance and various other external influences provide unique challenges and opportunities for sports management professionals. Earn both credentials within 36-credits by taking the prescribed International Sport Management Certificate courses below.

Founded more than 25 years ago, Southern New Hampshire University's MS Sport Management degree is one of the most established and prestigious programs in the U.S. and one of just a few accredited sport management programs in New England.

Skills You Can Apply Around the World

With an International Sport Management Certificate integrated with a Sport Management MS online, you have the opportunity to earn two specialized credentials that can help you learn how to identify new business opportunities that help companies expand their brands overseas. Designed with an interdisciplinary approach -- weaving real-life examples through case studies - the International Sports Management program combines core sports management methodology, rationale and practices with a global perspective on issues such as licensing, marketing and strategic alliances to provide you with unique skill sets and a knowledge base that's transferable to any business setting.

Discover Career Opportunities in Sport Management

In the U.S. alone, the sports industry ranks sixth among all industries, with annual revenue of more than $250 billion. The U.S. Bureau of Labor Statistics projects careers in athletic management, marketing, sales, public relations and other sport management-related positions are expected to grow between 7 percent and 13 percent over the next several years.

And when you factor in that sports franchises, international governing bodies, and management and marketing firms are increasingly exploring new opportunities to grow beyond national borders, career opportunities for professionals with an International Sport Management education should be well positioned to capitalize on all this growth.

International Sport Management Certificate Courses

INT-640: Multinational Market Strategies
This course involves the study of the issues involved in identifying developing relationships with international markets.
SPT-525: Sport Licensing and Strategic Alliances
The goal of this course is to develop a deep, working knowledge of sports licensing and strategic alliances and how they relate to the business of sports. We will fully explore the process of identifying and developing a sports licensing and/or strategic alliance strategy so the student will be enabled to apply this knowledge in a real business setting. By doing so a student as a future manager will better recognize opportunities that sports licensing and strategic alliances can potentially offer to their sport business. By developing this in an international context, a student will engender a global view of how sports licensing and strategic alliances are developed and implemented in harmony with overall firm strategy leading to increased shareholder value.
SPT-565: Internationalization of Sport Business
The Internationalization of Sport Business course will help to prepare the sport business manager for the exciting world of global sports. The course is designed to thoroughly introduce the graduate student to the many facets of conducting sport business in the international marketplace. By using real life international sport business examples, students will garner a deeper understanding of the various complexities associated with conducting sport business in an international context. Some of the key areas include culture, international marketing, financial/political/economic risk, ethical dimensions, role of media, technology/products, professional sport leagues and governance.
SPT-608: Sport Marketing and Media
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
SPT-700: Seminar in Sport Management
This course covers the development of sport administration principles through analysis of specific issues and problems. A seminar format is used to integrate material from previous courses and allow students to focus on their areas of interest.
SPT-501, SPT-565, SPT-600, SPT-608 and MBA-503 or

Admission Requirements

Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options.  Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.

Candidates are also required to submit a resume.

University Accreditation

SNHU is a fully accredited university. Access our list of accreditations. More...

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