Today's business environment demands that marketing professionals be nimble. It means strategically assessing resource constraints and providing creative solutions on the fly. The Master of Science in Marketing program at Southern New Hampshire University will prepare you to take these challenges head on and advance in your industry.
The master's in marketing online coursework focuses on brand building, marketing campaign planning and analysis, and engaging target audiences through every modern media channel available. You'll acquire essential analytical, critical-thinking, communication and decision-making skills.
The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors.
In the master's in marketing online program, you'll learn how to:
As a private, nonprofit university, SNHU has one mission – to help you see yourself succeed. The benefits of earning your master’s online at SNHU include:
Acceptance decisions are made on a rolling basis throughout the year for our five graduate terms. You can apply at any time and get a decision within days of submitting all required materials. To apply, simply contact an admission counselor, who can help you explore financial options. Your counselor can also walk you through the application process, which involves completing a graduate application ($40 fee) and providing undergraduate transcripts.
Candidates must also submit a professional resume.
The U.S. Bureau of Labor Statistics reports various employment opportunities in marketing are expected to increase by 12 percent through 2022. In 2012, about 24 percent of advertising and promotions managers worked for advertising agencies. The remainder worked in a variety of industries, including science and technology, manufacturing, finance, insurance, trade and more. Marketers exist in many industries and often work closely with upper management.
Because of the diversity of marketing courses available, Southern New Hampshire University's master's in marketing online program prepares you to start or advance in a variety of careers, including brand management, marketing analytics, corporate communications, advertising, marketing research, product development and sales management.
With a history of graduating successful MS in Marketing students, SNHU has a strong network of alumni working for companies around the country, including:
The curriculum features an in-depth marketing foundation, while offering a broad range of electives that allow students to tailor the program more specifically to their areas of interest in support of career goals.
This course involves the study of the issues involved in identifying developing relationships with international markets.
This course is a study of the activity by which organizations discover consumer and other organizations' needs and wants, and then provide satisfaction through a mutually beneficial relationship. Students will explore the topics of selecting a target market, conducting marketing research, and designing product, price, promotional, and distribution strategies through the development of a marketing plan.
This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques and models in topics that include various communication functions, media alternatives and the integrated marketing communication concept.
This course will look at a number of quantitative tools and techniques and their application in a marketing context. The course will focus on understanding the relationship among marketing factors, variables, and the consumer. Students will learn how to analyze data in order to guide and support marketing related decisions.
This course focuses on the market's consumer behavior by investigating its psychological, sociological, economic, and anthropological influences, both theoretical and research based. Designing effective marketing strategies will be explored using the knowledge of these influences.
This course will introduce students to the Internet marketing landscape. Through exploring platforms, players and technology, the students will have a better understanding of the business models used in online marketing. Understanding consumer behavior in an online environment will help in creating integrated online strategies. All these, together with theories of online campaign development and management, with a hands-on approach to marketing automation and intelligence will provide the frame work for a comprehensive understanding of strategic internet marketing.
This course examines a range of ethical issues facing marketing managers as seen through the viewpoints of various comprehensive ethical theories. The goal is for students to develop their own ethical framework for making marketing decisions within the knowledge of the various ethical theories and U.S. marketing laws. Traditional topics such as ethics in marketing research, product liability, selling, advertising, and pricing are covered. Emerging ethical issues such as international marketing, competitive intelligence, socially controversial products, privacy, and corporate policies are also examined. However, topics may change to reflect current business concerns. The course is taught using a seminar format utilizing cases and readings.
This capstone course is the culminating experience for the M.S. in Marketing program. The aim of the capstone is to assess students' ability to synthesize and integrate the knowledge and skills they have developed throughout their coursework, rather than introducing new concepts. This course is structured to support student success in fulfilling program requirements.
For those who do not meet the minimum requirements, the following courses may be required:
This is an applied course, which will provide students with the mathematical knowledge and skills that underlie many courses offered in the school of business. Students will learn the fundamental concepts and methods of linear algebra, mathematical functions, differential calculus and statistics and their applications to business. They will also sharpen their quantitative, analytical and problem-solving skills that are so important for success in the world of business today.
Select four (4) courses from the following:
Select four (4) courses from the following:
This is a survey of the mathematical, probabilistic and statistical tools available for assisting in the operation and management of industrial organizations.
This is a study of the concepts of production and operations and of a variety of methods and techniques used in their management. Background preparation: 6 credit hours in economics.
This course analyses the role and activities of those involved in supply chain management decision making. It emphasizes the importance of transportation planning, inventory control, warehouse management, development of customer service standards, and procurement in the design and operation of supply and distribution systems. The importance of information systems and the internet in supporting such activities is also discussed. Special attention is given to the close working relationships with managers in other functional areas including information systems, marketing, and international operations.
This course includes the study of concepts, tools, and practices of project management. The course adopts a managerial process approach to Project Management, which consists of initiating, planning, executing, controlling and closing the project. Major topics will include project scope, project time, project cost, project quality, project risk, project resources, project communications and how to be an effective project manager. Cases are utilized to integrate the learning in the course and provide decision- making experience for the student.
This course examines the concepts and processes used in marketing and communications of a sport organization, at the college, professional or community level. Students will utilize the case study approach to analyze current marketing problems and techniques to develop an effective sport marketing and communications plan; with special emphasis placed on the unique aspect of sport products, markets, consumers, and media relations.
MKT - any Marketing courses
Tuition rates for SNHU's online degree programs are among the lowest in the nation. We offer a 30 percent tuition discount for active-duty service members and their spouses.
Application Fee ($40), Graduation Fee ($150), Books (course-by-course)
Southern New Hampshire University is a private, nonprofit institution accredited by the New England Association of Schools and Colleges as well as several other accrediting bodies. More...